Page 3 - Author Markus Lindblad | Haypp UK

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Westminster, representing government regulation (including strength limit) of nicotine pouches

Why Haypp Believes in A 20mg Strength Limit

The UK government is introducing new regulations on nicotine pouches, including a nicotine strength limit on pouches. Haypp believes that the limit should be a 20mg per pouch upper limit. This limit is based on the scientific evidence and our focus on consumer welfare.

The UK Far From Reaching Its Goal in Annual Smoking Report - Haypp UK

The UK Far From Reaching Its Goal in Annual Smoking Report

The annual reports tracking countries’ progress toward a smoke‑free society are here, and they show that the British Isles are facing clear challenges in meeting their targets.

Snus and nicotine pouch can side by side, highlighting market competition

Nicotine Pouches Overtake Snus in Scandinavia

Traditional snus, which contains tobacco, used to dominate the oral nicotine market in Norway and Sweden. New research from Haypp shows that sales of ‘white snus’, which does not contain tobacco and is known as nicotine pouches in the UK, now overtakes sales of the original tobacco-based product.

Cigarette packet, vape, and nicotine pouch can, indicating the dispersed nicotine market

A Fragmenting Nicotine Market Complicates Research

As cigarettes lose ground among nicotine users in the UK, the nicotine product market is becoming increasingly difficult to study. With consumers switching between nicotine pouches, vapes, and cigarettes, researchers warn that both science and regulation risk lagging behind real‑world behaviour.

Outstretched hand holding a lit cigarette

Is Smoking “Cool” Again? The Troubling Gen Z Trend

A new survey from Haypp suggests that smoking may be regaining cultural appeal among younger adults in the UK. With celebrity influence and shifting perceptions at play, there is a concern that progress in reducing smoking rates could be at risk.

Football fans watching a match

Tottenham and Arsenal among the Premier League’s ‘Fittest Fans’

A new survey from Haypp challenges stereotypes about the lifestyle of Premier Leaguefootball fans. The research, which analysed lifestyle habits of fans of every Premier Leagueclub, shows that while football fans still love a pint and a takeaway, positive lifestylebehaviours are a defining feature of many fan communities.

Royal College of Physicians in London, where the 2025 E-Cigarette Summit was held

Key Takeaways from the 2025 E-Cigarette Summit

The UK’s leading conference on nicotine and vaping returned in December 2025, bringing together independent experts to discuss evidence-based policy, harm reduction, and the future of nicotine regulation—ahead of its 2026 rebrand as The Nicotine Summit.

A picture of two people aged 55+, with a vape in the foreground

Are Older Smokers Being Overlooked in Regulation Debate?

Older adults are the group most likely to use vaping as a route out of smoking, yet current policy debates risk overlooking their needs. New Haypp research shows that over-55s rely on vapes to quit cigarettes and report feeling health benefits after switching.

Nicotine – a hot topic in British politics: Haypp UK

Nicotine – A Hot Topic in British Politics

The issue of nicotine products, such as vapes and nicotine pouches, has become one of the most debated public health topics in the United Kingdom. The discussion centres on a fundamental conflict: should the state prioritise harm reduction and give adult smokers access to less harmful alternatives, or impose strict restrictions?

Calls for Tougher Action Against Illegal Vapes - Haypp UK

Calls for Tougher Action Against Illegal Vapes

During last week’s Budget debate in the UK, Mary Glindon MP raised her voice against a growing problem: unscrupulous traders selling illegal vapes. These operators not only threaten consumer safety – they also undermine trust in one of the most effective tool adults have to quit smoking.

Enforcement officer inspecting a vape, highlighting crackdown on illegal vapes from UK budget

2025 Budget: Bad News for Rogue Vape Retailers

As well as some disappointment for income taxpayers, the UK government’s autumn budget delivered some bad news for dodgy vape retailers. New initiatives will make life difficult for those profiteering from the thriving vape black market.

Image of a person ticking a check list, symbolising new nicotine pouch safety standard

New UK Standard for Pouch Strength Confirms Haypp’s Vision

Product safety is a cornerstone for Haypp. As one of the leading players in the market for tobacco-free nicotine pouches, we have long worked to create a safer and more transparent product category. An important step in this work is standardisation – and here Haypp has played, and continues to play, a crucial role.

Image of disposable vapes with a red "banned" circle on top

New Survey Reveals Scale of Disposable Vape Black Market

A new survey by Haypp has revealed that 35% of disposable vape users now buy on the black market. This startling figure highlights the failure of the UK Disposable Vapes ban, implemented in June 2025, which may have other unforeseen consequences—such as pushing vapers back to smoking.

No smoking sign in front of a skyscraper, symbolising national efforts to reduce smoking

Haypp Presents: The Non-Smoking League

Haypp is proud to present the Non-Smoking League, a unique compilation that visualises how different countries rank in the fight against smoking. Here, you can follow the annual developments and see which nations are leading the race towards a smoke-free society.

Uk flag symbolising the UK and its smokefree journey

What Sweden’s Smoke-Free Milestone Means for the UK

Sweden is set to make history as Europe’s first smoke-free nation. For the UK and other countries looking to eliminate smoking, what lessons are there to learn from this Nordic country’s pragmatic approach to harm reduction and nicotine alternatives?

An image of Stockholm, symbolising Sweden and its smoke-free success story

Sweden Makes History as the World’s First Smoke-Free Nation

Sweden makes history this October as the first country to achieve ‘smoke-free’ status. Haypp speaks to the Swedish economist who calculated this achievement, who explains how nicotine alternatives like snus and nicotine pouches made this public health milestone possible.

image of a shopping trolley next to a computer keyboard, indicating importance of online access to nicotine products

Why Restricting Nicotine Alternatives Could Do More Harm Than Good

Dr. Marina Murphy is one of the authors of the paper “Why We Need Greater, Not Less, Access to Reduced-Risk Nicotine Products”, published in the Cureus Journal of Medical Science. Haypp met with Marina to get a better understanding of her message to smokers and policymakers.

nicotine pouch on eu flag, indicating EU's plan to ban nicotine pouches

Leak Reveals EU’s Plan To Ban Nicotine Pouches

Leaked proposals from the European Commission reveal ambitions to ban nicotine pouches and flavoured tobacco and nicotine products, despite these being proven harm reduction tools. Haypp is calling for evidence-based policy in the face of this public health risk.

An image of teenagers walking, alluding to youth access to nicotine pouches in the UK

Youth Access to Nicotine Pouches: Online Vs. Offline

Despite growing popularity, nicotine pouches remain unregulated in the UK—meaning there’s no legal minimum age to buy them. With minors able to access nicotine products, find out what responsible retailers like Haypp are doing to protect youth while supporting adult choice.

Planning a Trip to France? Beware the New Pouch Ban

France has introduced a sweeping ban on nicotine pouches, criminalising both sale and possession. The move has sparked backlash from other EU states and consumers, with Haypp urging a boycott of champagne in protest against the controversial law.

Haypp Holiday Savings Calculator

Haypp Savings Goal Calculator

Brits have been feeling the pinch lately with increasing costs of living and rising inflation rates. We all have so many small daily expenses, it’s easy for the little costs to add up, and before you know it, a big chunk of your payslip is gone on subscriptions, coffees, and takeaways. When we step back and look at our daily spending habits, we have a chance to spot ways we could be more mindful about our spending so we can save for the important things.

Success Rates of Stop Smoking Services

Success Rates of Stop Smoking Services in England

Local authorities across the UK work tirelessly to improve the health and well-being of their communities.

vaping laws in different countries

Vaping Laws in Different Countries

As the UK tightens its own vape regulations, many of our favourite destinations are doing the same. A few of these countries now hit you with hefty fines—or even prison time—if you don’t follow the rules. Leading vape experts at Haypp break down what British holidaymakers need to know this summer when jetting off to enjoy warmer climates.

woman holds up nicotine pouch

Nicotine Pouches: The Socially Acceptable Choice For Nicotine Users?

From the U.S. Secretary of Health to Premier League footballers, high-profile figures are making nicotine pouches mainstream. New survey data reveals why pouches are now seen as the most socially acceptable nicotine product worldwide.

what motivates Brits to move abroad

Brits say Swedes have the best life – what motivates Brits to move abroad

Brits love nothing more than a little moan or making small talk about the weather. It’s a stereotype that’s totally true. So when you think of Brits moving abroad, your mind jumps to sun, sea, sangria, and sandy beaches. Well, you might want to think again.

increase in smoking after uk disposable vape ban

Sharp Rise in Smoking After UK Ban on Disposable Vapes

A new opinion poll in the UK shows that the ban on disposable vapes has led many users back to smoking and illegal products. The results raise questions over whether the government’s measures risk having the opposite effect to what was intended.

vape versus vigarette flavour ban can increase youth smoking

E-Cigarette Flavour Bans Increase Smoking in Young People

A new study suggests that while vape flavour bans in the US may help reduce vaping rates, they have led to unintentional increases in smoking among young people.

new haypp group chairman

IKEA Chairman Joins Haypp Group

Haypp Group is pleased to announce the appointment of Lars-Johan Jarnheimer as Chairman of the Board of Directors. The appointment was confirmed at the company AGM in May.

Vaping and smoking rules on reality TV

Vaping and Smoking Rules on Reality TV

Reality TV shows in the UK are tightening rules on smoking and vaping – some ban on-camera use, others restrict access entirely. Here's how shows like Love Island and Big Brother manage nicotine use behind the scenes.

Haypp Investigates: Nearly 1 in 4 UK Shops Still Selling Disposable Vapes

Haypp Investigates: Nearly 1 in 4 UK Shops Still Selling Disposable Vapes

An independent study, commissioned by Haypp, found that nearly 1 in 4 UK retailers are still willing to sell disposable vapes, despite the recent ban.

A person picks up a VELO nicotine pouch can

Nicotine Pouches: The Rise of a Smoke-Free Alternative

The UK nicotine pouch market has evolved from a marginal phenomenon to a rapidly growing and increasingly important segment of the smoke-free nicotine category. In this article, Haypp explores global insights and forecasts for the future of nicotine pouches.

France Nicotine Pouch Ban

Sweden’s Warning to France – Don’t Ban Nicotine Pouches!

Following the French government’s indication that it plans to ban nicotine pouches, the Swedish government is raising its voice.

Sweden Challenges Spain’s Nicotine Pouch Ban

Sweden Challenges Spain’s Nicotine Pouch Restrictions

Spain is currently considering strict regulations on nicotine pouches that many experts and stakeholders argue would effectively amount to a ban.

Synthetic Nicotine

Synthetic Nicotine: The Future of Sustainable Nicotine Production

For decades, nicotine products have relied on one source: the tobacco plant. But as technology advances, a new contender is emerging—synthetic nicotine. Created in a lab, this alternative is changing the way nicotine is produced and marketed.

Haypp Tests Extra High Strength Pouches

Haypp Group Puts Extra High Strength Pouches to the Test

There's growing concern around ‘super-strong’ nicotine pouches now on the UK market. Some claim up to 43mg of nicotine per pouch—more than double the industry standard of 20mg. This has raised questions about the potential risks for users of such high-strength products.

Welcome to VApril 2025

Welcome to VApril 2025

VApril, the world’s largest and most successful vape awareness campaign, is back for its eighth year, and Haypp is proud to support it.

Leaked: EU Plans Massive Tax Hike on Nicotine Pouches

Leaked: EU Plans Massive Tax Hike on Nicotine Pouches

A secret document seen by the team at Haypp reveals the EU's plans to drastically increase the tax on nicotine pouches, or ‘white snus’ as it is sometimes called.

Smoking Rates Rise in Parts of England After 20 Years

Smoking Rates Rise in Parts of England After 20 Years

UK has a dangerous misunderstanding of the dangers of cigarettes as smoking rates rise.

The Vape Report 2024

The Vape Report 2024

This is Haypp’s first report looking at the perspectives and behaviour of vapers. Vapes have grown rapidly in popularity and millions of people around the globe now enjoy using the products. However, misinformation about vapes is rife.

Vaping During Pregnancy

Vaping During Pregnancy

Smoking in pregnancy significantly increases the risk of negative health outcome for both mother and child. E-cigarettes and other nicotine-containing products have been successful in helping (non-pregnant) smokers move away from smoking.

Vape Flavour Bans Could Increase Smoking

Vape Flavour Bans Could Increase Smoking

Vape flavours will be on the agenda as the Tobacco and Vapes Bill makes it way through Parliament and the House of Lords to become law.

A Guide to UK Vaping Laws

A Guide to UK Vaping Laws

Understanding UK vaping laws can help both consumers and retailers navigate a changing legal landscape. With vaping regulations evolving to protect public health, it's essential to know your rights and responsibilities, whether you're a vaper or a business. Below, we break down the key vaping laws in the UK, including where you can vape, product regulations, and how to spot illegal vapes.

Was Your New Year's Resolution to Quit

Was Your New Year's Resolution to Quit

Setting New Year’s resolutions is a tradition that dates back to the 18th century. These resolutions often involve making positive lifestyle changes, which can be easier said than done. Between 30-50% of adults make New Year’s resolutions. Perhaps you’ve started vaping as a way to quit smoking? If so, you’re not alone.

Haypp Supports Vape Licensing

Haypp Support Vape Licensing for Responsible Businesses

The UK government’s proposed licensing scheme for vape and tobacco retailers marks a turning point for the industry. In this article, we explore how this new regulation supports responsible businesses, combats illegal sales, and refocuses the market on its core mission of providing safer alternatives for adult smokers.

Lighten the Load on Your Shoulders

Lighten the Load on Your Shoulders!

At Haypp Group our mission is to inspire healthier enjoyment for millions of people, and so we try to understand what makes a happy and healthy life. Professor Fredrik Nyström is a medical doctor and leading expert in lifestyle and health, and we were pleased to collaborate with him on his recent research into how diet and lifestyle can impact your health and happiness.

Research: Second-hand Vaping has Minimal Impact on the Surroundings

Second-Hand Vaping Has Minimal Impact

The environment is marginally affected by vapor from e-cigarettes, according to researchers behind a study that measured nicotine exposure among children in environments where smoking and vaping occur.

Young Adults Choose Vapes Over Cigarettes

Young Adults Choose Vapes Over Cigarettes

Recent reports reveal a significant shift in tobacco and nicotine usage patterns among younger age groups in both the UK and the US. As traditional smoking continues to decline, vaping is emerging as a popular alternative among youth, though its usage patterns remain dynamic.

Big Win for Snus Users

Big Win for Snus Users After Swedish Policy Shift

Sweden, like many other countries, has aimed to generally reduce all tobacco use. However, along with today’s budget proposal, a new direction and goal for health policy were announced. Previously, the Swedish government chose to differentiate taxes from a harm-reduction perspective, but today’s announcement takes it a step further: All tobacco and nicotine policy must now consider the significant differences in harm caused by various products.

What is Swedish Snus?

What is Swedish Snus?

Swedish snus has a deep history that stretches back to the 1400s. When European explorers brought tobacco back from the New World in the 1500s, it quickly became popular across Europe. By the 1600s, snus had reached Sweden, and by the 1700s, it was considered a luxury product among the aristocracy. At its peak, tobacco was being grown in over 70 towns across Sweden, and snus became a cultural mainstay. Over time, Swedish snus evolved into the moist, finely ground product still used today.

Nicotine pouch sales driven by adult use

Nicotine pouch sales driven by adult use

Nicotine pouches have become very popular in the United States with sales continually increasing. Despite concerns over youth appeal, however, data released by the US Food and Drug Administration suggest that the increase in popularity is being driven by adult use.

1 in 5 English Footballers Use Snus

1 in 5 English Footballers Use Snus or Nicotine Pouches

A report by Loughborough University, commissioned by the PFA (Professional Footballers’ Association), shows that one in five professional footballers in the English football system use snus or nicotine pouches.

vapes and nicotine pouches save Britons

Vapes & Snus Could Save Thousands in the UK

The ‘Fighting smoking with alternative nicotine products’ study from Lakeville shows that alternative nicotine products - such as vapes, snus and nicotine pouches - are crucial to helping smokers quit for good. The report concludes that the proportion of smokers in a country has less to do with taxes and regulations and more to do with the availability of less harmful nicotine alternatives. In the UK up 28 410 lives could be saved every year. And that is only among men – since the study is based on data available on the male population.

Workplace Stress and smoking

Workplace Stress and Smoking Patterns

Recent data shows that one in eight UK adults still smoke – a considerably alarming statistic! With this in mind, Haypp decided to conduct research into which professions have the highest rate of smokers in the UK, on both a national and local level. Are certain industries naturally home to a higher number of smokers and, if so, what makes them keep coming back to cigarettes? With ~4,000 respondents spanning 18 cities, we've uncovered a clear connection between workplace pressure and smoking rates, learning which aspects of the job are causing Brits to turn to tobacco for relief. Click around the infographic below to explore how different cities and industries stack up.

How to Talk To Your Teenager About Nicotine

How to Talk To Your Teenager About Nicotine

Being a parent to a teenager is not the easiest thing in the world. At times, you might even feel powerless. But there's a lot you can do to show that you're always there, that you're listening, and that you care. Adolescents care about what their parents say, even if it doesn't always seem that way, which means it's important to be clear about what matters. Dealing with a child that is using nicotine can be challenging. What should a parent say to their child that has been using nicotine? Read on for some of our advice!

World Cancer Day

World Cancer Day – "Europe needs the Swedish snus effect"

Every year, World Cancer Day takes place on the 4th of February. For us, it’s an opportunity to spread knowledge about what we can do so that fewer people are affected by cancer. World Cancer Day was established 23 years ago by the initiative of the International union against cancer, and is now one of the UN's internationally recognized days. Although the negative effects of smoking tobacco are common knowledge, smoking is still the most common cancer type that can be prevented. Over 7 million people die as a direct result of smoking, of which almost 700,000 within Europe.

EU Submission: Prioritising Risk Reduction

Our EU Submission: Prioritising Risk Reduction

When the European Commission issued a Call for Evidence on the legal framework for tobacco control, we chose to respond on how we believe the EU should support the goal of a tobacco-free generation.

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