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Markus Lindblad

Author-Markus

About Markus

Markus Lindblad is Head of Legal & External Affairs at Haypp, advocating for alternative nicotine products and leading tobacco harm reduction campaigns.

Markus has been working with Haypp since 2018 and is passionate about helping make the UK smoke-free. He is a former adviser in corporate communication & government affairs at several communications agencies. He also held several senior positions in regulated industries such as banking, finance, and tobacco. Markus studied economic history and political science at Stockholm University.

He enjoys taking care of his kids and keeping them and their friends out of trouble! He likes working out, especially running in the forest. Markus also has a weakness for good food and good wine and enjoying both in the Stockholm Archipelago.

Expertise:

Strategic communications
Government Relations
Public Affairs
Regulatory Affairs

Articles by author

France Nicotine Pouch Ban

Sweden’s Warning to France – Don’t Ban Nicotine Pouches!

Following the French government’s indication that it plans to ban nicotine pouches, the Swedish government is raising its voice.

Should You Bulk-buy Vapes Before the Ban?

Should You Bulk-buy Vapes Before the Ban?

New research from Haypp reveals that 82% of disposable vape users plan to stock up ahead of the 1 June 2025 ban

Sweden Challenges Spain’s Nicotine Pouch Ban

Sweden Challenges Spain’s Nicotine Pouch Restrictions

Spain is currently considering strict regulations on nicotine pouches that many experts and stakeholders argue would effectively amount to a ban.

Haypp Tests Extra High Strength Pouches

Haypp Group Puts Extra High Strength Pouches to the Test

There's growing concern around ‘super-strong’ nicotine pouches now on the UK market. Some claim up to 43mg of nicotine per pouch—more than double the industry standard of 20mg. This has raised questions about the potential risks for users of such high-strength products.

Welcome to VApril 2025

Welcome to VApril 2025

VApril, the world’s largest and most successful vape awareness campaign, is back for its eighth year, and Haypp is proud to support it.

Leaked: EU Plans Massive Tax Hike on Nicotine Pouches

Leaked: EU Plans Massive Tax Hike on Nicotine Pouches

A secret document seen by the team at Haypp reveals the EU's plans to drastically increase the tax on nicotine pouches, or ‘white snus’ as it is sometimes called.

Smoking Rates Rise in Parts of England After 20 Years

Smoking Rates Rise in Parts of England After 20 Years

UK has a dangerous misunderstanding of the dangers of cigarettes as smoking rates rise.

The Vape Report 2024

The Vape Report 2024

This is Haypp’s first report looking at the perspectives and behaviour of vapers. Vapes have grown rapidly in popularity and millions of people around the globe now enjoy using the products. However, misinformation about vapes is rife.

Vaping During Pregnancy

Vaping During Pregnancy

Smoking in pregnancy significantly increases the risk of negative health outcome for both mother and child. E-cigarettes and other nicotine-containing products have been successful in helping (non-pregnant) smokers move away from smoking.

Haypp Holiday Savings Calculator

Haypp Holiday Savings Calculator

Brits have been feeling the pressure lately with increasing costs and rising inflation rates. With so many small daily expenses, it’s easy for the little costs to add up, and before you know it, a big chunk of your payslip is spent on subscriptions, coffees, and takeaways. When we step back and look at our daily habits it’s possible to see how much we could be saving by being more mindful about spending.

Was Your New Year's Resolution to Quit

Was Your New Year's Resolution to Quit

Setting New Year’s resolutions is a tradition that dates back to the 18th century. These resolutions often involve making positive lifestyle changes, which can be easier said than done. Between 30-50% of adults make New Year’s resolutions. Perhaps you’ve started vaping as a way to quit smoking? If so, you’re not alone.

Success Rates of Stop Smoking Services

Success Rates of Stop Smoking Services in England

Local authorities across the UK work tirelessly to improve the health and well-being of their communities.

Synthetic Nicotine

Synthetic Nicotine: The Future of Sustainable Nicotine Production

For decades, nicotine products have relied on one source: the tobacco plant. But as technology advances, a new contender is emerging—synthetic nicotine. Created in a lab, this alternative is changing the way nicotine is produced and marketed.

Haypp Supports Vape Licensing

Haypp Support Vape Licensing for Responsible Businesses

The UK government’s proposed licensing scheme for vape and tobacco retailers marks a turning point for the industry. In this article, we explore how this new regulation supports responsible businesses, combats illegal sales, and refocuses the market on its core mission of providing safer alternatives for adult smokers.

Will a Disposable Vape Ban Slow Smoking Cessation?

Will a Disposable Vape Ban Slow Smoking Cessation?

By the middle of next year, disposable vapes will be banned in the United Kingdom. At the same time, the government has set a target to make the country smoke-free by 2030. Critics now argue that the measure is likely to hinder the transition from smoking to vaping among the wider population. Cancer Research UK even warns that the ambitious goal of a smoke-free Britain by 2030 risks being delayed by a decade unless more measures to reduce smoking are swiftly implemented.

Lighten the Load on Your Shoulders

Lighten the Load on Your Shoulders!

At Haypp Group our mission is to inspire healthier enjoyment for millions of people, and so we try to understand what makes a happy and healthy life. Professor Fredrik Nyström is a medical doctor and leading expert in lifestyle and health, and we were pleased to collaborate with him on his recent research into how diet and lifestyle can impact your health and happiness.

Research: Second-hand Vaping has Minimal Impact on the Surroundings

Second-Hand Vaping Has Minimal Impact

The environment is marginally affected by vapor from e-cigarettes, according to researchers behind a study that measured nicotine exposure among children in environments where smoking and vaping occur.

Young Adults Choose Vapes Over Cigarettes

Young Adults Choose Vapes Over Cigarettes

Recent reports reveal a significant shift in tobacco and nicotine usage patterns among younger age groups in both the UK and the US. As traditional smoking continues to decline, vaping is emerging as a popular alternative among youth, though its usage patterns remain dynamic.

Science Says No to Harsh Outdoor Vape Bans

Science Says No to Harsh Outdoor Vape Bans

A proposal by the EU Commission to ban vaping outdoors ignores the science and risks sending smokers back to vaping. The Commission has proposed extending outdoor bans on smoking to any aerosol emitting product, whether it contains nicotine or not. This includes products like e-cigarettes and heated tobacco products.

Big Win for Snus Users

Big Win for Snus Users After Swedish Policy Shift

Sweden, like many other countries, has aimed to generally reduce all tobacco use. However, along with today’s budget proposal, a new direction and goal for health policy were announced. Previously, the Swedish government chose to differentiate taxes from a harm-reduction perspective, but today’s announcement takes it a step further: All tobacco and nicotine policy must now consider the significant differences in harm caused by various products.

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