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Österreich
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United Kingdom
Österreich
Sverige
Deutschland

Markus Lindblad

Author-Markus

About Markus

Markus Lindblad is Head of Legal & External Affairs at Haypp, advocating for alternative nicotine products and leading tobacco harm reduction campaigns.

Markus has been working with Haypp since 2018 and is passionate about helping make the UK smoke-free. He is a former adviser in corporate communication & government affairs at several communications agencies. He also held several senior positions in regulated industries such as banking, finance, and tobacco. Markus studied economic history and political science at Stockholm University.

He enjoys taking care of his kids and keeping them and their friends out of trouble! He likes working out, especially running in the forest. Markus also has a weakness for good food and good wine and enjoying both in the Stockholm Archipelago.

Expertise:

Strategic communications
Government Relations
Public Affairs
Regulatory Affairs

Articles by author

woman holds up nicotine pouch

Nicotine Pouches: The Socially Acceptable Choice For Nicotine Users?

From the U.S. Secretary of Health to Premier League footballers, high-profile figures are making nicotine pouches mainstream. New survey data reveals why pouches are now seen as the most socially acceptable nicotine product worldwide.

what motivates Brits to move abroad

Brits say Swedes have the best life – what motivates Brits to move abroad

Brits love nothing more than a little moan or making small talk about the weather. It’s a stereotype that’s totally true. So when you think of Brits moving abroad, your mind jumps to sun, sea, sangria, and sandy beaches. Well, you might want to think again.

increase in smoking after uk disposable vape ban

Sharp Rise in Smoking After UK Ban on Disposable Vapes

A new opinion poll in the UK shows that the ban on disposable vapes has led many users back to smoking and illegal products. The results raise questions over whether the government’s measures risk having the opposite effect to what was intended.

vape versus vigarette flavour ban can increase youth smoking

E-Cigarette Flavour Bans Increase Smoking in Young People

A new study suggests that while vape flavour bans in the US may help reduce vaping rates, they have led to unintentional increases in smoking among young people.

new haypp group chairman

IKEA Chairman Joins Haypp Group

Haypp Group is pleased to announce the appointment of Lars-Johan Jarnheimer as Chairman of the Board of Directors. The appointment was confirmed at the company AGM in May.

Vaping and smoking rules on reality TV

Vaping and Smoking Rules on Reality TV

Reality TV shows in the UK are tightening rules on smoking and vaping – some ban on-camera use, others restrict access entirely. Here's how shows like Love Island and Big Brother manage nicotine use behind the scenes.

Haypp Investigates: Nearly 1 in 4 UK Shops Still Selling Disposable Vapes

Haypp Investigates: Nearly 1 in 4 UK Shops Still Selling Disposable Vapes

An independent study, commissioned by Haypp, found that nearly 1 in 4 UK retailers are still willing to sell disposable vapes, despite the recent ban.

Nicotine Pouches: The Rise of a Smoke-Free Alternative

Nicotine Pouches: The Rise of a Smoke-Free Alternative

The UK nicotine pouch market has evolved from a marginal phenomenon to a rapidly growing and increasingly important segment of the smoke-free nicotine category. In this article, Haypp explores global insights and forecasts for the future of nicotine pouches.

France Nicotine Pouch Ban

Sweden’s Warning to France – Don’t Ban Nicotine Pouches!

Following the French government’s indication that it plans to ban nicotine pouches, the Swedish government is raising its voice.

Should You Bulk-buy Vapes Before the Ban?

Should You Bulk-buy Vapes Before the Ban?

New research from Haypp reveals that 82% of disposable vape users plan to stock up ahead of the 1 June 2025 ban

Sweden Challenges Spain’s Nicotine Pouch Ban

Sweden Challenges Spain’s Nicotine Pouch Restrictions

Spain is currently considering strict regulations on nicotine pouches that many experts and stakeholders argue would effectively amount to a ban.

Haypp Tests Extra High Strength Pouches

Haypp Group Puts Extra High Strength Pouches to the Test

There's growing concern around ‘super-strong’ nicotine pouches now on the UK market. Some claim up to 43mg of nicotine per pouch—more than double the industry standard of 20mg. This has raised questions about the potential risks for users of such high-strength products.

Welcome to VApril 2025

Welcome to VApril 2025

VApril, the world’s largest and most successful vape awareness campaign, is back for its eighth year, and Haypp is proud to support it.

Leaked: EU Plans Massive Tax Hike on Nicotine Pouches

Leaked: EU Plans Massive Tax Hike on Nicotine Pouches

A secret document seen by the team at Haypp reveals the EU's plans to drastically increase the tax on nicotine pouches, or ‘white snus’ as it is sometimes called.

Smoking Rates Rise in Parts of England After 20 Years

Smoking Rates Rise in Parts of England After 20 Years

UK has a dangerous misunderstanding of the dangers of cigarettes as smoking rates rise.

The Vape Report 2024

The Vape Report 2024

This is Haypp’s first report looking at the perspectives and behaviour of vapers. Vapes have grown rapidly in popularity and millions of people around the globe now enjoy using the products. However, misinformation about vapes is rife.

Vaping During Pregnancy

Vaping During Pregnancy

Smoking in pregnancy significantly increases the risk of negative health outcome for both mother and child. E-cigarettes and other nicotine-containing products have been successful in helping (non-pregnant) smokers move away from smoking.

Haypp Holiday Savings Calculator

Haypp Savings Goal Calculator

Brits have been feeling the pinch lately with increasing costs of living and rising inflation rates. We all have so many small daily expenses, it’s easy for the little costs to add up, and before you know it, a big chunk of your payslip is gone on subscriptions, coffees, and takeaways. When we step back and look at our daily spending habits, we have a chance to spot ways we could be more mindful about our spending so we can save for the important things.

Was Your New Year's Resolution to Quit

Was Your New Year's Resolution to Quit

Setting New Year’s resolutions is a tradition that dates back to the 18th century. These resolutions often involve making positive lifestyle changes, which can be easier said than done. Between 30-50% of adults make New Year’s resolutions. Perhaps you’ve started vaping as a way to quit smoking? If so, you’re not alone.

Success Rates of Stop Smoking Services

Success Rates of Stop Smoking Services in England

Local authorities across the UK work tirelessly to improve the health and well-being of their communities.

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