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Author-Markus

Markus Lindblad

Head of Legal & External Affairs

About Markus


Markus Lindblad is Head of Legal & External Affairs at Haypp, advocating for alternative nicotine products and leading tobacco harm reduction campaigns.

Markus has been working with Haypp since 2018 and is passionate about helping make the UK smoke-free. He is a former adviser in corporate communication & government affairs at several communications agencies. He also held several senior positions in regulated industries such as banking, finance, and tobacco. Markus studied economic history and political science at Stockholm University.

He enjoys taking care of his kids and keeping them and their friends out of trouble! He likes working out, especially running in the forest. Markus also has a weakness for good food and good wine and enjoying both in the Stockholm Archipelago.

Expertise: 

  • Strategic communications
  • Government Relations
  • Public Affairs
  • Regulatory Affairs

Most recent articles

More articles from the author

Study: Fruit Vape Flavours Aid UK Smoking Cessation

Study Highlights Prominent Role of Fruit Flavours in UK Stop Smoking Services

Flavoured vaping products are a central feature of smoking cessation support provided by many UK stop smoking services. 
2026-06-09 3 min read
Sydney Opera House against a blue sky

Illegal Tobacco and Nicotine Policy: Lessons from Australia and Sweden

Australia has in recent years experienced a rapidly growing illegal cigarette market, a development that coincides with extremely high taxes and very strict regulation of nicotine products.
2026-06-04 3 min read
Argentina Reverses 15-Year Vape Ban: Lessons for the UK

Argentina Makes a U-Turn After 15 Years

After 15 years of prohibition, Argentina is changing course. The country is now legalising e-cigarettes, nicotine pouches and heated tobacco products, in a clear acknowledgement that prohibition does not work. At the same time, it raises an important question: is the UK at risk of heading in the opposite direction?
2026-06-03 3 min read
A bin with used disposable vapes falling out

The Disposable Vape Ban: One Year On

One year has passed since the disposable vape ban was introduced in the UK. New survey data from Haypp suggests that the ban has not worked as intended and has instead pushed some vapers towards illicit products or a return to smoking.
2026-06-02 3 min read
Map of England with drawing pins across the map

UK Hotspots For Illicit Nicotine Products Exposed

New Freedom of Information data, analysed by the team at Haypp, reveals where enforcement against illegal nicotine-containing products is most concentrated across the UK. With more than 3,000 seizure incidents recorded in 2024/25 alone, the findings highlight the scale of activity involving unregulated nicotine products.
2026-06-02 4 min read
european union flag

EU Report Raises Questions About Nicotine Pouches

A growing debate around nicotine pouches is unfolding in Europe. At the centre is a report from the European Commission’s Joint Research Centre (JRC), which calls for caution and highlights uncertainties regarding the long-term health effects of these products.
2026-05-21 3 min read
Success Rates of Stop Smoking Services

Success Rates of Stop Smoking Services in England

England’s stop smoking services have helped reduce smoking rates for 25 years. Using NHS data from 2025, Haypp’s interactive map reveals which local authorities are helping the most smokers quit, which stop-smoking aids are most effective, and how services are performing across England.
2026-05-11 4 min read
Person with outstretched hands, with a vape in each hand

Vaping Overtakes Smoking in UK—But Tax Hike Awaits

Millions of people across the UK are set to pay more for vape products this autumn, driven by new and increased nicotine-related taxes. With vaping overtaking smoking in the UK in 2024, these tax hikes raise questions about public health, harm reduction and political priorities.
2026-04-21 3 min read
vaping laws in different countries

Vaping Laws in Different Countries

With tighter vape regulations introduced in the UK in 2025, many of our favourite destinations are following suit. A few of these countries now hit you with hefty fines—or even prison time—if you don’t follow the rules. Find out what you need to know before travelling abroad with your vape.
2026-04-08 5 min read
A Guide to UK Vaping Laws - Haypp UK

A Guide to UK Vaping Laws

UK vaping laws regulate how vape products are sold, marketed, and used. This guide outlines current rules, including age restrictions, product limits, and recent regulatory changes.
2026-03-30 6 min read
Westminster, representing government regulation (including strength limit) of nicotine pouches

Why Haypp Believes in A 20mg Strength Limit

The UK government is introducing new regulations on nicotine pouches, including a nicotine strength limit on pouches. Haypp believes that the limit should be a 20mg per pouch upper limit. This limit is based on the scientific evidence and our focus on consumer welfare.
2026-03-13 3 min read
The UK Far From Reaching Its Goal in Annual Smoking Report - Haypp UK

The UK Far From Reaching Its Goal in Annual Smoking Report

The annual reports tracking countries’ progress toward a smoke‑free society are here, and they show that the British Isles are facing clear challenges in meeting their targets.
2026-02-24 3 min read
Snus and nicotine pouch can side by side, highlighting market competition

Nicotine Pouches Overtake Snus in Scandinavia

Traditional snus, which contains tobacco, used to dominate the oral nicotine market in Norway and Sweden. New research from Haypp shows that sales of ‘white snus’, which does not contain tobacco and is known as nicotine pouches in the UK, now overtakes sales of the original tobacco-based product.
2026-02-16 3 min read
Cigarette packet, vape, and nicotine pouch can, indicating the dispersed nicotine market

A Fragmenting Nicotine Market Complicates Research

As cigarettes lose ground among nicotine users in the UK, the nicotine product market is becoming increasingly difficult to study. With consumers switching between nicotine pouches, vapes, and cigarettes, researchers warn that both science and regulation risk lagging behind real‑world behaviour.
2026-02-11 2 min read
Outstretched hand holding a lit cigarette

Is Smoking “Cool” Again? The Troubling Gen Z Trend

A new survey from Haypp suggests that smoking may be regaining cultural appeal among younger adults in the UK. With celebrity influence and shifting perceptions at play, there is a concern that progress in reducing smoking rates could be at risk.
2026-01-27 3 min read
Football fans watching a match

Tottenham and Arsenal among the Premier League’s ‘Fittest Fans’

A new survey from Haypp challenges stereotypes about the lifestyle of Premier Leaguefootball fans. The research, which analysed lifestyle habits of fans of every Premier Leagueclub, shows that while football fans still love a pint and a takeaway, positive lifestylebehaviours are a defining feature of many fan communities.
2025-12-22 3 min read
Royal College of Physicians in London, where the 2025 E-Cigarette Summit was held

Key Takeaways from the 2025 E-Cigarette Summit

The UK’s leading conference on nicotine and vaping returned in December 2025, bringing together independent experts to discuss evidence-based policy, harm reduction, and the future of nicotine regulation—ahead of its 2026 rebrand as The Nicotine Summit.
2025-12-16 3 min read
A picture of two people aged 55+, with a vape in the foreground

Are Older Smokers Being Overlooked in Regulation Debate?

Older adults are the group most likely to use vaping as a route out of smoking, yet current policy debates risk overlooking their needs. New Haypp research shows that over-55s rely on vapes to quit cigarettes and report feeling health benefits after switching.
2025-12-15 3 min read
Nicotine – a hot topic in British politics: Haypp UK

Nicotine – A Hot Topic in British Politics

The issue of nicotine products, such as vapes and nicotine pouches, has become one of the most debated public health topics in the United Kingdom. The discussion centres on a fundamental conflict: should the state prioritise harm reduction and give adult smokers access to less harmful alternatives, or impose strict restrictions?
2025-12-12 2 min read
Calls for Tougher Action Against Illegal Vapes - Haypp UK

Calls for Tougher Action Against Illegal Vapes

During last week’s Budget debate in the UK, Mary Glindon MP raised her voice against a growing problem: unscrupulous traders selling illegal vapes. These operators not only threaten consumer safety – they also undermine trust in one of the most effective tool adults have to quit smoking.
2025-12-09 2 min read
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