Markus Lindblad

Author-Markus

About Markus

Markus Lindblad is Head of Legal & External Affairs at Haypp, advocating for alternative nicotine products and leading tobacco harm reduction campaigns.

Markus has been working with Haypp since 2018 and is passionate about helping make the UK smoke-free. He is a former adviser in corporate communication & government affairs at several communications agencies. He also held several senior positions in regulated industries such as banking, finance, and tobacco. Markus studied economic history and political science at Stockholm University.

He enjoys taking care of his kids and keeping them and their friends out of trouble! He likes working out, especially running in the forest. Markus also has a weakness for good food and good wine and enjoying both in the Stockholm Archipelago.

Expertise:

Strategic communications
Government Relations
Public Affairs
Regulatory Affairs

Articles by author

Football fans watching a match

Tottenham and Arsenal among the Premier League’s ‘Fittest Fans’

A new survey from Haypp challenges stereotypes about the lifestyle of Premier Leaguefootball fans. The research, which analysed lifestyle habits of fans of every Premier Leagueclub, shows that while football fans still love a pint and a takeaway, positive lifestylebehaviours are a defining feature of many fan communities.

Royal College of Physicians in London, where the 2025 E-Cigarette Summit was held

Key Takeaways from the 2025 E-Cigarette Summit

The UK’s leading conference on nicotine and vaping returned in December 2025, bringing together independent experts to discuss evidence-based policy, harm reduction, and the future of nicotine regulation—ahead of its 2026 rebrand as The Nicotine Summit.

A picture of two people aged 55+, with a vape in the foreground

Are Older Smokers Being Overlooked in Regulation Debate?

Older adults are the group most likely to use vaping as a route out of smoking, yet current policy debates risk overlooking their needs. New Haypp research shows that over-55s rely on vapes to quit cigarettes and report feeling health benefits after switching.

Nicotine – a hot topic in British politics: Haypp UK

Nicotine – A Hot Topic in British Politics

The issue of nicotine products, such as vapes and nicotine pouches, has become one of the most debated public health topics in the United Kingdom. The discussion centres on a fundamental conflict: should the state prioritise harm reduction and give adult smokers access to less harmful alternatives, or impose strict restrictions?

Calls for Tougher Action Against Illegal Vapes - Haypp UK

Calls for Tougher Action Against Illegal Vapes

During last week’s Budget debate in the UK, Mary Glindon MP raised her voice against a growing problem: unscrupulous traders selling illegal vapes. These operators not only threaten consumer safety – they also undermine trust in one of the most effective tool adults have to quit smoking.

Enforcement officer inspecting a vape, highlighting crackdown on illegal vapes from UK budget

2025 Budget: Bad News for Rogue Vape Retailers

As well as some disappointment for income taxpayers, the UK government’s autumn budget delivered some bad news for dodgy vape retailers. New initiatives will make life difficult for those profiteering from the thriving vape black market.

Image of a person ticking a check list, symbolising new nicotine pouch safety standard

New UK Standard for Pouch Strength Confirms Haypp’s Vision

Product safety is a cornerstone for Haypp. As one of the leading players in the market for tobacco-free nicotine pouches, we have long worked to create a safer and more transparent product category. An important step in this work is standardisation – and here Haypp has played, and continues to play, a crucial role.

Image of disposable vapes with a red "banned" circle on top

New Survey Reveals Scale of Disposable Vape Black Market

A new survey by Haypp has revealed that 35% of disposable vape users now buy on the black market. This startling figure highlights the failure of the UK Disposable Vapes ban, implemented in June 2025, which may have other unforeseen consequences—such as pushing vapers back to smoking.

No smoking sign in front of a skyscraper, symbolising national efforts to reduce smoking

Haypp Presents: The Non-Smoking League

Haypp is proud to present the Non-Smoking League, a unique compilation that visualises how different countries rank in the fight against smoking. Here, you can follow the annual developments and see which nations are leading the race towards a smoke-free society.

Uk flag symbolising the UK and its smokefree journey

What Sweden’s Smoke-Free Milestone Means for the UK

Sweden is set to make history as Europe’s first smoke-free nation. For the UK and other countries looking to eliminate smoking, what lessons are there to learn from this Nordic country’s pragmatic approach to harm reduction and nicotine alternatives?

An image of Stockholm, symbolising Sweden and its smoke-free success story

Sweden Makes History as the World’s First Smoke-Free Nation

Sweden makes history this October as the first country to achieve ‘smoke-free’ status. Haypp speaks to the Swedish economist who calculated this achievement, who explains how nicotine alternatives like snus and nicotine pouches made this public health milestone possible.

image of a shopping trolley next to a computer keyboard, indicating importance of online access to nicotine products

Why Restricting Nicotine Alternatives Could Do More Harm Than Good

Dr. Marina Murphy is one of the authors of the paper “Why We Need Greater, Not Less, Access to Reduced-Risk Nicotine Products”, published in the Cureus Journal of Medical Science. Haypp have met with her to get a better understanding of her message to smokers and policymakers.

nicotine pouch on eu flag, indicating EU's plan to ban nicotine pouches

Leak Reveals EU’s Plan To Ban Nicotine Pouches

Leaked proposals from the European Commission reveal ambitions to ban nicotine pouches and flavoured tobacco and nicotine products, despite these being proven harm reduction tools. Haypp is calling for evidence-based policy in the face of this public health risk.

An image of teenagers walking, alluding to youth access to nicotine pouches in the UK

Youth Access to Nicotine Pouches: Online Vs. Offline

Despite growing popularity, nicotine pouches remain unregulated in the UK—meaning there’s no legal minimum age to buy them. With minors able to access nicotine products, find out what responsible retailers like Haypp are doing to protect youth while supporting adult choice.

Planning a Trip to France? Beware the New Pouch Ban

France has introduced a sweeping ban on nicotine pouches, criminalising both sale and possession. The move has sparked backlash from other EU states and consumers, with Haypp urging a boycott of champagne in protest against the controversial law.

woman holds up nicotine pouch

Nicotine Pouches: The Socially Acceptable Choice For Nicotine Users?

From the U.S. Secretary of Health to Premier League footballers, high-profile figures are making nicotine pouches mainstream. New survey data reveals why pouches are now seen as the most socially acceptable nicotine product worldwide.

what motivates Brits to move abroad

Brits say Swedes have the best life – what motivates Brits to move abroad

Brits love nothing more than a little moan or making small talk about the weather. It’s a stereotype that’s totally true. So when you think of Brits moving abroad, your mind jumps to sun, sea, sangria, and sandy beaches. Well, you might want to think again.

increase in smoking after uk disposable vape ban

Sharp Rise in Smoking After UK Ban on Disposable Vapes

A new opinion poll in the UK shows that the ban on disposable vapes has led many users back to smoking and illegal products. The results raise questions over whether the government’s measures risk having the opposite effect to what was intended.

vape versus vigarette flavour ban can increase youth smoking

E-Cigarette Flavour Bans Increase Smoking in Young People

A new study suggests that while vape flavour bans in the US may help reduce vaping rates, they have led to unintentional increases in smoking among young people.

new haypp group chairman

IKEA Chairman Joins Haypp Group

Haypp Group is pleased to announce the appointment of Lars-Johan Jarnheimer as Chairman of the Board of Directors. The appointment was confirmed at the company AGM in May.

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