Haypp Presents: The Non-Smoking League

• The Non-Smoking League ranks countries' progress towards a smoke-free society.
• Sweden leads, becoming the first Western nation with under 5% daily smokers.
• The UK sits around 12% smokers and could be smoke-free by 2033.
• Harm reduction and alternative nicotine products are key to Sweden’s success.

The League is based on statistics from the reports Fighting Smoking with Alternative Nicotine Products and The Race Towards a Smoke-Free Society, making it easy to see which nations are ahead and which still have some way to go.

Sweden tops the league and, as of Saturday 25 October, will fall below 5% daily smokers, qualifying the country as smoke-free according to WHO and EU standards – the first in the Western world.

The United Kingdom lags behind at around 12% and is expected to become smoke-free by 2033. However, the country has the potential to climb the ranks if harm reduction strategies continue to be employed.

Markus Lindblad, Head of Communications at Haypp, comments:

“The Non-Smoking League brings the statistics to life. It clearly shows which countries are leading the way and which have more work ahead. Our goal is to inspire other countries to follow Sweden’s example.” 

He continues:

“Sweden demonstrates that harm reduction works. By offering alternative options such as nicotine pouches, it has achieved what many countries only dream of. The UK can make similar progress – alternatives, not bans, are the key to saving lives.”

You can explore the league and follow the progress of different countries towards a smoke-free society (Non-Smoking League). Don’t forget to join the discussion on how we can accelerate the UK’s journey towards becoming smoke-free.