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Authors
Markus Lindblad
More articles from the author
What Sweden’s Smoke-Free Milestone Means for the UK
Sweden is set to make history as Europe’s first smoke-free nation. For the UK and other countries looking to eliminate smoking, what lessons are there to learn from this Nordic country’s pragmatic approach to harm reduction and nicotine alternatives?
Have Your Say on UK Nicotine Pouch Packaging Rules
The UK government is considering far-reaching restrictions on the packaging of nicotine pouches and vaping products. If introduced, the proposals would require nicotine pouch packaging to be white with basic, standardised design. The government is also proposing to restrict flavour descriptions to a single lead flavour.
Nicotine Harm Perceptions in the UK: Part Two
Part Two of our UK nicotine harm perceptions series looks at where people who use different products get their information—and why that matters.
Nicotine Pouch Use Highest Among Smokers and Ex-Smokers
A new report from Action on Smoking and Health (ASH) shows that nicotine pouch use in Great Britain is mostly concentrated among people who smoke or have smoked in the past. The data shows no indications that pouch use is increasing among adults who have never smoked.
Why Healthy Life Years Matter More Than Lifespan
Healthy life years matter more than lifespan alone, with a new report suggesting that living longer is only beneficial if those additional years are spent in good health. The report also explores how the UK, Ireland, and EU countries compare on healthy ageing, finding that Ireland leads compared to parts of the UK.
Nicotine Harm Perceptions in the UK: Part One
How do views about nicotine differ between cigarette smokers, vapers, nicotine pouch users, and people who do not use nicotine at all? Our latest UK survey suggests that product experience plays a major role in how adults understand—and often misunderstand—the effects of nicotine.
The US Just Made Relative Risk Harder To Ignore
The FDA has authorised modified risk claims for 20 ZYN nicotine pouch products, recognising that switching completely from cigarettes can reduce the risk of certain smoking-related diseases. Find out why this decision is important for the UK debate on tobacco harm reduction.
The Problem with Tobacco Control and How to Fix It
Smoking rates have fallen over the past 20 years, but progress is slowing. MPOWER is a World Health Organization framework that relies on taxes, restrictions, and bans to reduce smoking. This article discusses an alternative EMPOWER framework that could push smoking rates down further.
The UK’s ‘Digital Wild West’ Puts UK Consumers At Risk
The digital wild west of modern e-commerce is putting UK consumers at risk and making it easier for underage users to access adult-only products. Haypp is calling for updated regulations to close loopholes and hold online sellers accountable.
Former WHO Researchers Call for Harm Reduction to Tackle Smoking
A new article in the medical journal The Lancet argues that UK tobacco and nicotine policy needs to shift its focus. As well as preventing young people from starting to smoke, policy must also aim to reduce smoking rates among current adults smokers. According to the researchers, creating a “smoke-free generation” is not enough to stop the harms caused by smoking.
US Military warns: Nicotine Pouches Could Lead to Prison in France
American soldiers travelling through Europe are now being told to leave their nicotine pouches at home. The reason is France’s new total ban on pouches – a law that can lead to high fines and even prison. The ban has been criticised by Sweden and other countries that support a more risk-based approach to the regulation of nicotine products.
Study Highlights Prominent Role of Fruit Flavours in UK Stop Smoking Services
Flavoured vaping products are a central feature of smoking cessation support provided by many UK stop smoking services.
Illegal Tobacco and Nicotine Policy: Lessons from Australia and Sweden
Australia has in recent years experienced a rapidly growing illegal cigarette market, a development that coincides with extremely high taxes and very strict regulation of nicotine products.
Argentina Makes a U-Turn After 15 Years
After 15 years of prohibition, Argentina is changing course. The country is now legalising e-cigarettes, nicotine pouches and heated tobacco products, in a clear acknowledgement that prohibition does not work. At the same time, it raises an important question: is the UK at risk of heading in the opposite direction?
The Disposable Vape Ban: One Year On
One year has passed since the disposable vape ban was introduced in the UK. New survey data from Haypp suggests that the ban has not worked as intended and has instead pushed some vapers towards illicit products or a return to smoking.
UK Hotspots For Illicit Nicotine Products Exposed
New Freedom of Information data, analysed by the team at Haypp, reveals where enforcement against illegal nicotine-containing products is most concentrated across the UK. With more than 3,000 seizure incidents recorded in 2024/25 alone, the findings highlight the scale of activity involving unregulated nicotine products.
EU Report Raises Questions About Nicotine Pouches
A growing debate around nicotine pouches is unfolding in Europe. At the centre is a report from the European Commission’s Joint Research Centre (JRC), which calls for caution and highlights uncertainties regarding the long-term health effects of these products.
Success Rates of Stop Smoking Services in England
England’s stop smoking services have helped reduce smoking rates for 25 years. Using NHS data from 2025, Haypp’s interactive map reveals which local authorities are helping the most smokers quit, which stop-smoking aids are most effective, and how services are performing across England.
Vaping Overtakes Smoking in UK—But Tax Hike Awaits
Millions of people across the UK are set to pay more for vape products this autumn, driven by new and increased nicotine-related taxes. With vaping overtaking smoking in the UK in 2024, these tax hikes raise questions about public health, harm reduction and political priorities.
Vaping Laws in Different Countries
With tighter vape regulations introduced in the UK in 2025, many of our favourite destinations are following suit. A few of these countries now hit you with hefty fines—or even prison time—if you don’t follow the rules. Find out what you need to know before travelling abroad with your vape.
A Guide to UK Vaping Laws
UK vaping laws regulate how vape products are sold, marketed, and used. This guide outlines current rules, including age restrictions, product limits, and recent regulatory changes.
Why Haypp Believes in A 20mg Strength Limit
The UK government is introducing new regulations on nicotine pouches, including a nicotine strength limit on pouches. Haypp believes that the limit should be a 20mg per pouch upper limit. This limit is based on the scientific evidence and our focus on consumer welfare.
The UK Far From Reaching Its Goal in Annual Smoking Report
The annual reports tracking countries’ progress toward a smoke‑free society are here, and they show that the British Isles are facing clear challenges in meeting their targets.
Nicotine Pouches Overtake Snus in Scandinavia
Traditional snus, which contains tobacco, used to dominate the oral nicotine market in Norway and Sweden. New research from Haypp shows that sales of ‘white snus’, which does not contain tobacco and is known as nicotine pouches in the UK, now overtakes sales of the original tobacco-based product.
A Fragmenting Nicotine Market Complicates Research
As cigarettes lose ground among nicotine users in the UK, the nicotine product market is becoming increasingly difficult to study. With consumers switching between nicotine pouches, vapes, and cigarettes, researchers warn that both science and regulation risk lagging behind real‑world behaviour.
Is Smoking “Cool” Again? The Troubling Gen Z Trend
A new survey from Haypp suggests that smoking may be regaining cultural appeal among younger adults in the UK. With celebrity influence and shifting perceptions at play, there is a concern that progress in reducing smoking rates could be at risk.
Tottenham and Arsenal among the Premier League’s ‘Fittest Fans’
A new survey from Haypp challenges stereotypes about the lifestyle of Premier Leaguefootball fans. The research, which analysed lifestyle habits of fans of every Premier Leagueclub, shows that while football fans still love a pint and a takeaway, positive lifestylebehaviours are a defining feature of many fan communities.
Key Takeaways from the 2025 E-Cigarette Summit
The UK’s leading conference on nicotine and vaping returned in December 2025, bringing together independent experts to discuss evidence-based policy, harm reduction, and the future of nicotine regulation—ahead of its 2026 rebrand as The Nicotine Summit.
Are Older Smokers Being Overlooked in Regulation Debate?
Older adults are the group most likely to use vaping as a route out of smoking, yet current policy debates risk overlooking their needs. New Haypp research shows that over-55s rely on vapes to quit cigarettes and report feeling health benefits after switching.
Nicotine – A Hot Topic in British Politics
The issue of nicotine products, such as vapes and nicotine pouches, has become one of the most debated public health topics in the United Kingdom. The discussion centres on a fundamental conflict: should the state prioritise harm reduction and give adult smokers access to less harmful alternatives, or impose strict restrictions?
Calls for Tougher Action Against Illegal Vapes
During last week’s Budget debate in the UK, Mary Glindon MP raised her voice against a growing problem: unscrupulous traders selling illegal vapes. These operators not only threaten consumer safety – they also undermine trust in one of the most effective tool adults have to quit smoking.
2025 Budget: Bad News for Rogue Vape Retailers
As well as some disappointment for income taxpayers, the UK government’s autumn budget delivered some bad news for dodgy vape retailers. New initiatives will make life difficult for those profiteering from the thriving vape black market.
New UK Standard for Pouch Strength Confirms Haypp’s Vision
Product safety is a cornerstone for Haypp. As one of the leading players in the market for tobacco-free nicotine pouches, we have long worked to create a safer and more transparent product category. An important step in this work is standardisation – and here Haypp has played, and continues to play, a crucial role.
New Survey Reveals Scale of Disposable Vape Black Market
A new survey by Haypp has revealed that 35% of disposable vape users now buy on the black market. This startling figure highlights the failure of the UK Disposable Vapes ban, implemented in June 2025, which may have other unforeseen consequences—such as pushing vapers back to smoking.
Haypp Presents: The Non-Smoking League
Haypp is proud to present the Non-Smoking League, a unique compilation that visualises how different countries rank in the fight against smoking. Here, you can follow the annual developments and see which nations are leading the race towards a smoke-free society.
Sweden Makes History as the World’s First Smoke-Free Nation
Sweden makes history this October as the first country to achieve ‘smoke-free’ status. Haypp speaks to the Swedish economist who calculated this achievement, who explains how nicotine alternatives like snus and nicotine pouches made this public health milestone possible.
Why Restricting Nicotine Alternatives Could Do More Harm Than Good
Dr. Marina Murphy is one of the authors of the paper “Why We Need Greater, Not Less, Access to Reduced-Risk Nicotine Products”, published in the Cureus Journal of Medical Science. Haypp met with Marina to get a better understanding of her message to smokers and policymakers.
Leak Reveals EU’s Plan To Ban Nicotine Pouches
Leaked proposals from the European Commission reveal ambitions to ban nicotine pouches and flavoured tobacco and nicotine products, despite these being proven harm reduction tools. Haypp is calling for evidence-based policy in the face of this public health risk.
Youth Access to Nicotine Pouches: Online Vs. Offline
Despite growing popularity, nicotine pouches remain unregulated in the UK—meaning there’s no legal minimum age to buy them. With minors able to access nicotine products, find out what responsible retailers like Haypp are doing to protect youth while supporting adult choice.
Planning a Trip to France? Beware the New Pouch Ban
France has introduced a sweeping ban on nicotine pouches, criminalising both sale and possession. The move has sparked backlash from other EU states and consumers, with Haypp urging a boycott of champagne in protest against the controversial law.
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