Press Hub
News. Insights. Expertise.
At Haypp, we’re more than an online store.
We’re a leading voice in the smoke-free category — sharing data, insights, and expertise to support informed conversations around nicotine alternatives.
As part of Haypp Group, we work to reduce smoking-related harm by improving access to tobacco leaf-free products (such as nicotine pouches and caffeine snus) for adult consumers.
Read more about our journey and mission on our About Us page.
Media Enquiries
We welcome conversations with journalists, policymakers, and industry stakeholders.
If you would like:
- Expert commentary
- Interview requests
- Market data or consumer insights
- Corporate information
We aim to respond promptly to all media requests.
Mark O’Mahoney
PR Manager (UK)
+46 70 399 24 27
mark.omahoney@hayppgroup.com
Mark has over 15 years experience in policy, communications, and public affairs. He’s previously worked with international organisations, NGOs, comms agencies and advocacy groups across Europe—helping companies seeking to address global challenges within complex and rapidly changing policy environments.
Mark has third-level degrees in History & Politics, International Political Theory, and International Development.
Other Regions
Nordics (Sweden and Norway)
Max Jansson
PR Manager
+46 703 873 894
Max has a background as a journalist at several of Sweden's largest newsrooms and a deep understanding of how editorial processes work. Today, he is responsible for Haypp's PR work in the Nordics and is the contact person for the media in Sweden.
DACH (Germany, Austria and Switzerland)
Lisa Hottes
PR Manager
+49 151 412 531 76
Lisa oversees external communications and public affairs in the DACH region. She has experience at the intersection of politics, technology, and energy, having worked on political and regulatory communications at Microsoft and on energy storage and the transition to renewables in Germany. Earlier, she supported a member of the German Bundestag on policy matters. She holds a Master’s degree in Political Science from the University of Cologne.
Haypp in the Press
We actively contribute to discussions around:
- Tobacco harm reduction
- Nicotine pouch innovation
- Responsible marketing of 18+ products
- Youth access prevention
- Regulatory and market developments
For media coverage, commentary, and corporate updates, explore our latest features and press mentions below.
"Vapers warned not to stockpile ‘fire risk’ disposables before UK disposable vape ban"
Publication: The Guardian
Before the UK banned single‑use disposable vapes to cut down youth vaping and environmental harm, and officials were warning users not to hoard them because the lithium batteries inside can be a serious fire risk if stored improperly. Shops had to sell or safely dispose of their remaining stock before the ban took effect, with reusable, refillable vapes still allowed under new rules.
"Markus Lindblad from Haypp discusses the impact of the disposable vape ban"
Publication: BBC World News
The UK passed a ban on single‑use disposable vapes to reduce youth use and environmental waste. This interview highlighted vapers stockpiling devices ahead of the ban and warned that the lithium‑ion batteries in disposables can pose serious fire risks if stored improperly, while refillable vapes remain legal.
"How Gen Z decided smoking is cool again: Britain’s youth turns back to cigarettes"
Publication: The Daily Mail
Many young people in Britain are starting to see traditional cigarettes as “cool” again, influenced by pop stars and social media images of celebrities smoking, even though health experts warn about the risks. This trend comes at a time when public health efforts have been reducing smoking overall, but youth attitudes may be shifting in the opposite direction.
"Setting Sensible Limits – Why Haypp supports an upper limit of 20mg of nicotine per pouch."
Publication: Politics Home
Nicotine pouches, which deliver nicotine without the harmful chemicals found in cigarettes, could help the UK reach its smoke‑free goals if they are regulated in a balanced way. Haypp calls for a legal maximum of 20 mg of nicotine per pouch so the products remain effective for adult smokers wanting to switch, while preventing overly strong versions that aren’t necessary and could pose risks.
"Inside footballers' use of snus as smokeless nicotine takes over with stars"
Publication: The Daily Star
Some professional footballers have been using snus or nicotine pouches — placing the tobacco or nicotine sachets in their mouths. Snus is addictive and there’s concern in sport about its widespread use and the need for awareness of its harms.
"Vape sales plunge amid government clampdown on single-use devices"
Publication: The Times
After the UK’s ban on single‑use disposable vapes came into effect, retail vape sales dropped sharply, with spending on vaping products falling by hundreds of millions of pounds as consumers adjusted to the new rules. The decline reflects the clampdown on disposables and the ongoing market shift toward reusable devices.
Research & Thought Leadership
We believe better data leads to better decisions.
That’s why we:
- Conduct consumer surveys across our markets
- Share market insights and category data
- Publish corporate and sustainability reporting
- Contribute expert commentary to public policy discussions
Our goal is simple: bring clarity and facts to a rapidly evolving category.
