Press Hub
At Haypp, we’re more than an online store.
We’re a leading voice in the smoke-free category — sharing data, insights, and expertise to support informed conversations around nicotine alternatives.
As part of Haypp Group, we work to reduce smoking-related harm by improving access to tobacco leaf-free products (such as nicotine pouches and caffeine snus) for adult consumers.
Media Enquiries
We welcome conversations with journalists, policymakers, and industry stakeholders.
If you would like:
- Expert commentary
- Interview requests
- Market data or consumer insights
- Corporate information
Mark O’Mahoney
PR Manager (UK)
+46 70 399 24 27
mark.omahoney@hayppgroup.com
Mark has over 15 years experience in policy, communications, and public affairs. He’s previously worked with international organisations, NGOs, comms agencies and advocacy groups across Europe—helping companies seeking to address global challenges within complex and rapidly changing policy environments.
Mark has third-level degrees in History & Politics, International Political Theory, and International Development.
Other Regions
Nordics (Sweden and Norway)
Max Jansson
PR Manager
+46 703 873 894
Max has a background as a journalist at several of Sweden's largest newsrooms and a deep understanding of how editorial processes work. Today, he is responsible for Haypp's PR work in the Nordics and is the contact person for the media in Sweden.
DACH (Germany, Austria and Switzerland)
Lisa Hottes
PR Manager
+49 151 412 531 76
Lisa oversees external communications and public affairs in the DACH region. She has experience at the intersection of politics, technology, and energy, having worked on political and regulatory communications at Microsoft and on energy storage and the transition to renewables in Germany. Earlier, she supported a member of the German Bundestag on policy matters. She holds a Master’s degree in Political Science from the University of Cologne.
We aim to respond promptly to all media requests.
About Haypp
Founded in Sweden in 1998, Haypp began with a simple idea — to make smoke-free alternatives more accessible to adult consumers.
What started as a small entrepreneurial venture has grown into a leading international e-commerce platform, serving over one million customers across multiple markets.
We specialize in nicotine pouches and other smoke-free products, working only with trusted manufacturers and maintaining strict quality and compliance standards in every market we operate in.
Our mission remains clear: To reduce the harm caused by smoking by accelerating the transition to better alternatives.
For more about our journey and mission, visit our About Us page.
Haypp in the Press
We actively contribute to discussions around:
- Tobacco harm reduction
- Nicotine pouch innovation
- Responsible marketing of 18+ products
- Youth access prevention
- Regulatory and market developments
For media coverage, commentary, and corporate updates, explore our latest features and press mentions below.
Research & Thought Leadership
We believe better data leads to better decisions.
That’s why we:
- Conduct consumer surveys across our markets
- Share market insights and category data
- Publish corporate and sustainability reporting
- Contribute expert commentary to public policy discussions
Our goal is simple: bring clarity and facts to a rapidly evolving category.
