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Football fans watching a match

Key Takeaways

  • Regular exercise is very common among club fans, led by Sunderland and Everton.
  • Takeaway consumption varies widely, with Tottenham fans eating the least.
  • Alternative nicotine products are more common than cigarettes among supporters.
  • Smoking rates are higher than the Uk average, particularly among male fans.
  • 11% of Premier League fans say they don’t drink alcohol.

Survey Overview

The survey analysed the lifestyle habits of 2519 Premier League football fans. The results show that positive lifestyle behaviours are an important feature of many club’s communities.

Rather than fitting the traditional image of matchday excess, many supporters appear to be prioritising fitness, moderation, and overall wellbeing.

Fitness Fanatics

Sunderland supporters stand out as the UK’s fittest fans, with an exceptional 98% saying they exercise at least once a week, the highest figure recorded across the league!

They are closely followed by Bournemouth and Everton fans, both at 92%, along with Crystal Palace at 91%, and Brighton at 90%, highlighting that high physical activity levels are spread widely across the league.

Bar chart showing exercise rates among Premier League fans

Taking It Easy On The Takeaways

In terms of diet, football fans seem to be quite fond of their takeaways.

Tottenham Hotspur supporters have the lowest levels of takeaway consumption in the Premier League, with 53% consuming takeaways at least once a week, in comparison to the League average of 63%. 

They are followed by Nottingham Forest at 54% and West Ham at 55%, significantly lower than clubs with the highest levels, which include Brentford, Manchester City and Crystal Palace, where more than 70% of fans consume takeaways weekly.

Smoking Patterns

Clubs such as Arsenal and Bournemouth report the lowest daily smoking rates (14% and 15%), which is still quite a bit higher than the UK daily smoking rate of 10.6%.

Other clubs like Sunderland (29%), Crystal Palace (28%), and Burnley (27%) have significantly higher rates. Male fans are significantly more likely to smoke, with 16% reporting they smoke more than once a day, compared with just 9% of female fans.

Bar chart showing daily cigarette use of Premier League fans

Alternative Nicotine Products

The clubs with the highest rates of daily vape use were Sunderland (28%), Everton (27%) and Leeds (23%).

The use of tobacco-free nicotine pouches is often associated with football fans, and the survey shows that rates of use of pouches are higher amongst fans compared with the general population.

Everton supporters have the highest daily usage at 11%, followed by Chelsea at 10% and Brentford at 9%, compared with a 1.1% rate of use amongst UK adults.

Taken together, these figures indicate that football fans are much more likely to use alternative nicotine products than to smoke cigarettes, which is positive news from a public health perspective.

Bar chart showing daily vape use of Premier League fans
Bar chart showing daily nicotine pouch use of Premier League fans

Alcohol Consumption

Football fans were also asked about their alcohol consumption, and the lowest levels of consumption were among Arsenal supporters, 41% of whom reported drinking alcohol at least once a week, followed by 43% of Liverpool fans and 50% of Chelsea supporters.

These figures sit well below the average rate across the clubs in the survey of 62% and are in stark contrast to clubs such as Burnley, where almost double the number (79%) of fans drink weekly, the highest rate in the league. 11% of Premier League fans say they never drink.

Bar chart showing alcohol consumption among Premier League fans

Haypp Comments: Embracing Positive Lifestyle Choices

Commenting on the findings, Markus Lindblad, Head of External Affairs at Haypp, said:

“Football fans are some of the most passionate communities in the country, and it is encouraging to see so many of them adopting lifestyle habits that support their overall well-being. 

From Sunderland's fit fans to Arsenal’s relatively lower levels of cigarette and alcohol consumption, it is clear that many fans are making choices that go beyond stereotypical matchday traditions.

Football fans still love a pie and a pint, but these results show that many are now focusing on wellbeing and making positive lifestyle choices.”

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