How to Use Nicotine Pouches: Step-by-Step Guide

Q: How long should I keep a pouch in?

Around 30 minutes is typical, though up to an hour is common.

Nicotine pouches are one of the most discreet and convenient ways to enjoy nicotine without smoke, vapour or smell. If you are looking for the correct way to use nicotine pouches, whether you have used them before or are simply learning how to use nicotine pouches for the first time, the technique is straightforward once you understand the essentials. The same method applies if you’re researching how to use snus or how to use snus pouches, as both follow the same placement and usage pattern.

Getting Started with Nicotine Pouches in 4 Steps

Follow these steps to get started:

1. Take a pouch from the can

Open the container and remove one pouch. Each portion is already prepared for use, so there’s no need to cut, empty or alter the pouch.

2. Place the pouch under your upper lip

Lift your upper lip gently and slide the pouch between your gum and lip. Most users place it slightly to one side for comfort.
There is no chewing or sucking involved - nicotine pouches are designed to sit in place and release nicotine gradually.

3. Allow the nicotine to absorb

The pouch will start releasing nicotine as soon as it makes contact with moisture in your mouth. Some people notice a light tingling sensation, which is normal and usually fades within a few minutes.
Most pouches can stay in for 30 to 60 minutes, depending on what feels comfortable for you.

4. Dispose of the pouch responsibly

When the flavour and sensation fade, simply remove the pouch and throw it away. Many cans come with a built-in compartment in the lid to store used pouches discreetly when you’re on the move.

Shop Nicotine Pouches

Where to Place Nicotine Pouches

Placement is key to getting the best experience. The correct position is between the upper lip and gum, tucked far enough up to feel secure but not so high that it causes pressure.
Most users naturally find a preferred side of the mouth because it can feel more comfortable depending on gum sensitivity and tooth shape.

If you're new to nicotine pouches, adjusting the pouch slightly can make a big difference. If it pinches, presses, or feels uncomfortable, simply reposition it. After a few uses, you’ll instinctively know where it feels best for you.

How Long to Keep a Nicotine Pouch In

The ideal duration varies from person to person, but most adults keep a pouch in for around half an hour. Some people prefer shorter sessions, especially when first learning how to use nicotine pouches, while others enjoy a longer and slower release for up to an hour.

If you’re completely new, it’s helpful to let your mouth adjust gradually. Start with 10–15 minutes and increase the time once you’re familiar with the sensation. The more you use nicotine pouches, the easier it becomes to judge when a pouch has delivered most of its nicotine—usually when the tingling fades and the flavour weakens.

How Many Nicotine Pouches Can You Use Per Day?

There is no strict rule on how many nicotine pouches to use per day because everyone responds differently to nicotine. Usage depends on your personal tolerance, how often you typically use nicotine, and the strength of the pouch.
Nicotine pouches usually range from low-strength options around 2 mg, all the way to extra-strong varieties reaching 20 mg or more. If you’re moving from smoking or vaping, the right strength may take some trial and error.

A good approach is to begin with lower nicotine strengths and fewer pouches. See how your body reacts, especially during your first few days. Over time you’ll naturally find a rhythm that feels balanced—neither too strong nor too weak.

How to Use Snus (and Why the Method Is the Same)

Even though the legal status of tobacco snus in the UK means it cannot currently be sold, many adults still search for information on how to use snus correctly. This is partly because people refer to nicotine pouches as “snus” informally, and partly because the usage method is identical.

Traditional snus pouches are placed under the upper lip in exactly the same way. The difference lies in what the pouch contains—snus contains tobacco, whereas nicotine pouches in the UK are tobacco-free. The placing, timing and disposal process remains the same.

If you want to explore the distinctions between the two, you can read our dedicated comparison guide, but when it comes to actual usage, the technique does not change.

Snus vs. Nicotine Pouches: Key Differences

Common Mistakes to Avoid

While nicotine pouches are simple to use, a few common mistakes can affect the experience. One of the most frequent issues is placing the pouch on the tongue or between the teeth. This won’t allow the nicotine to absorb properly and may feel uncomfortable due to the flavour intensity.

Another mistake is chewing the pouch. Unlike chewing tobacco, nicotine pouches do not release their contents through chewing, and doing so can reduce enjoyment and cause the pouch to break open. Leaving a pouch in long after it has dried out can also create irritation; once the flavour fades, it's a good sign to remove it.

By avoiding these small errors, you’ll enjoy a smoother and more consistent experience.

Tips to Improve Your Nicotine Pouch Experience

If you want to get the most out of your pouches, choosing the right nicotine strength is the best place to start. A strength that is too high may feel overwhelming, especially for beginners, while a lower strength allows you to ease into the experience. Once you know how your body responds, you can adjust to a stronger or weaker pouch as needed.

Comfort also plays a big role. If you feel pressure or discomfort, gently shift the pouch to a new spot. Repositioning it once is fine, but try to limit excessive movement as it can cause flavour to fade more quickly. Another useful tip is to stay hydrated. Dry mouth can intensify the sensation of nicotine, so drinking water throughout the day helps keep the experience balanced and pleasant.

Storing Nicotine Pouches Properly

Nicotine pouches stay at their best when stored correctly. Keeping the can sealed prevents the pouches from drying out, which is important because moisture helps release nicotine evenly. A cool, dry place—such as a cupboard or drawer—is ideal.
Direct sunlight or a warm environment can reduce freshness, so avoid leaving your can in hot cars, bright windowsills, or humid areas. Fresh pouches deliver better flavour, a smoother texture, and a more consistent nicotine release.

Where You Can Use Nicotine Pouches

One advantage that makes nicotine pouches popular is how discreet they are. Since there is no smoke, vapour, or lingering smell, they can be used in many places where smoking or vaping wouldn’t be allowed—such as offices, public transport, restaurants or flights. They’re also useful at home if you want a smoke-free option that doesn’t affect others.

This flexibility is one of the main reasons people turn to nicotine pouches or look for guidance on how to use snus pouches in modern settings. Their simplicity and discretion make them a convenient alternative for many everyday situations.

Final Thoughts

Learning how to use nicotine pouches is easy once you understand the basics. Place a pouch under your upper lip, let it release nicotine gradually, and remove it once the flavour fades. The same process applies to anyone wanting to learn how to use snus or snus-style pouches, as the technique is identical regardless of the product type.

Choosing the right strength, placing the pouch comfortably, and using it responsibly all contribute to a smoother experience. By following these simple steps, you can enjoy nicotine in a clean, discreet and convenient way that fits seamlessly into everyday life.