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Velo: New Name, New Look

Velo: New Name, New Look, Same Great Taste

Velo is getting a facelift! Soon, you'll notice your favourite Velo pouches coming in new, sleek packaging and under updated names. This transformation isn't just skin deep – while the look and names are changing, the great taste you love remains exactly the same. Dive in and discover the revamped Velo – it’s the same excellence in a fresh new package.
2025-09-04 4 min read
Interview with Gavin O'Dowd, CEO of Haypp Group - Haypp UK

Interview with Gavin O'Dowd, CEO of Haypp Group

Gavin is the CEO of Haypp Group. In this interview, you will get to know him better, learn about his work and his view of the market.
2025-09-02 5 min read
woman holds up nicotine pouch

Nicotine Pouches: The Socially Acceptable Choice For Nicotine Users?

From the U.S. Secretary of Health to Premier League footballers, high-profile figures are making nicotine pouches mainstream. New survey data reveals why pouches are now seen as the most socially acceptable nicotine product worldwide.
2025-08-19 3 min read
what motivates Brits to move abroad

Brits say Swedes have the best life – what motivates Brits to move abroad

Brits love nothing more than a little moan or making small talk about the weather. It’s a stereotype that’s totally true. So when you think of Brits moving abroad, your mind jumps to sun, sea, sangria, and sandy beaches. Well, you might want to think again.
2025-08-15 3 min read
increase in smoking after uk disposable vape ban

Sharp Rise in Smoking After UK Ban on Disposable Vapes

A new opinion poll in the UK shows that the ban on disposable vapes has led many users back to smoking and illegal products. The results raise questions over whether the government’s measures risk having the opposite effect to what was intended.
2025-08-08 2 min read
vape versus vigarette flavour ban can increase youth smoking

E-Cigarette Flavour Bans Increase Smoking in Young People

A new study suggests that while vape flavour bans in the US may help reduce vaping rates, they have led to unintentional increases in smoking among young people.
2025-08-07 2 min read
new haypp group chairman

IKEA Chairman Joins Haypp Group

Haypp Group is pleased to announce the appointment of Lars-Johan Jarnheimer as Chairman of the Board of Directors. The appointment was confirmed at the company AGM in May.
2025-07-21 1 min read
A person picks up a VELO nicotine pouch can

Nicotine Pouches: The Rise of a Smoke-Free Alternative

The UK nicotine pouch market has evolved from a marginal phenomenon to a rapidly growing and increasingly important segment of the smoke-free nicotine category. In this article, Haypp explores global insights and forecasts for the future of nicotine pouches.
2025-06-18 3 min read
France Nicotine Pouch Ban

Sweden’s Warning to France – Don’t Ban Nicotine Pouches!

Following the French government’s indication that it plans to ban nicotine pouches, the Swedish government is raising its voice.
2025-05-23 2 min read
Richard Crosby - Considerate Pouchers

Richard Crosby and the Rise of Considerate Pouchers — A Voice for UK Nicotine Pouch Users

From smoker to advocate, Richard Crosby unpacks his journey, his mission with Considerate Pouchers, and why harm reduction in the UK matters.
2025-05-08 6 min read
Sweden Challenges Spain’s Nicotine Pouch Ban

Sweden Challenges Spain’s Nicotine Pouch Restrictions

Spain is currently considering strict regulations on nicotine pouches that many experts and stakeholders argue would effectively amount to a ban.
2025-05-06 2 min read
Understanding Nicotine Levels in Pouches and Cigarettes

Understanding Nicotine Levels in Pouches and Cigarettes

Nicotine pouches have been coming under attack in recent months in response to concerns over nicotine levels and claims that pouches contain 15 times more nicotine than a cigarette.
2025-04-24 3 min read
Welcome to VApril 2025

Welcome to VApril 2025

VApril, the world’s largest and most successful vape awareness campaign, is back for its eighth year, and Haypp is proud to support it.
2025-04-09 2 min read
Inside Haypp UK's Warehouse: From Order to Delivery

From Order to Delivery at the Haypp Warehouse

At first glance, the Haypp UK warehouse looks like any other—rows of shelves, stacks of parcels, and the steady hum of work.
2025-04-07 3 min read
Leaked: EU Plans Massive Tax Hike on Nicotine Pouches

Leaked: EU Plans Massive Tax Hike on Nicotine Pouches

A secret document seen by the team at Haypp reveals the EU's plans to drastically increase the tax on nicotine pouches, or ‘white snus’ as it is sometimes called.
2025-03-26 2 min read
Smoking Rates Rise in Parts of England After 20 Years

Smoking Rates Rise in Parts of England After 20 Years

UK has a dangerous misunderstanding of the dangers of cigarettes as smoking rates rise.
2025-03-25 3 min read
Expert Insights: Marian Ferrer on the UK Vape Market Shift

Expert Insights: Marian Ferrer on the UK Vape Market

With the UK set to ban disposable vapes in June, the vape market is on the brink of major change. For many, this raises one big question: What’s next?
2025-03-17 4 min read
Scientist Criticised for Misleading Vaping Claims

Scientist Criticised for Misleading Vaping Claims

A UK scientist has been heavily criticised for seeking ‘irresponsible publicity’ by promoting an incomplete, unpublished study as proof that vaping is more dangerous than smoking.
2025-03-13 2 min read
Swedish Women and Nicotine Pouches

Swedish Women and Nicotine Pouches: Lessons for the UK

For many in the UK, nicotine pouches remain a new and unfamiliar concept, but in Sweden, smokeless nicotine alternatives have been used for decades.
2025-03-10 5 min read
New Zealand - Smoking to e-cigarettes

Did New Zealand's Push for Vaping Work Too Well?

The proportion of smokers in New Zealand has decreased dramatically in just 10 years. Currently, only 6.8 percent of the population smokes, compared to 15 percent in 2013. Meanwhile, the proportion of vapers has increased significantly since the products were regulated in 2018. Today, just over 10 percent of the adult population vapes.
2024-12-11 3 min read
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