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Stay updated with the latest news and trends regarding Nicotine Pouches and Vapes, covering industry news, regulations and brand updates. Get insights on what’s shaping the market and what to watch for next. Don’t miss out—explore all our news and latest topics here!

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Interview with Svante Andersson, President of Haypp UK

Interview with Svante Andersson, President of Haypp UK

Svante is President of Haypp UK. In this interview, he shares his journey within Haypp, his perspective on the UK’s fast-growing nicotine pouch market, and how responsible growth shapes the company’s decisions — along with a glimpse into the personal interests that make his move to the UK especially meaningful.

Football fans watching a match

Tottenham and Arsenal among the Premier League’s ‘Fittest Fans’

A new survey from Haypp challenges stereotypes about the lifestyle of Premier Leaguefootball fans. The research, which analysed lifestyle habits of fans of every Premier Leagueclub, shows that while football fans still love a pint and a takeaway, positive lifestylebehaviours are a defining feature of many fan communities.

Royal College of Physicians in London, where the 2025 E-Cigarette Summit was held

Key Takeaways from the 2025 E-Cigarette Summit

The UK’s leading conference on nicotine and vaping returned in December 2025, bringing together independent experts to discuss evidence-based policy, harm reduction, and the future of nicotine regulation—ahead of its 2026 rebrand as The Nicotine Summit.

A picture of two people aged 55+, with a vape in the foreground

Are Older Smokers Being Overlooked in Regulation Debate?

Older adults are the group most likely to use vaping as a route out of smoking, yet current policy debates risk overlooking their needs. New Haypp research shows that over-55s rely on vapes to quit cigarettes and report feeling health benefits after switching.

Nicotine – a hot topic in British politics: Haypp UK

Nicotine – A Hot Topic in British Politics

The issue of nicotine products, such as vapes and nicotine pouches, has become one of the most debated public health topics in the United Kingdom. The discussion centres on a fundamental conflict: should the state prioritise harm reduction and give adult smokers access to less harmful alternatives, or impose strict restrictions?

Calls for Tougher Action Against Illegal Vapes - Haypp UK

Calls for Tougher Action Against Illegal Vapes

During last week’s Budget debate in the UK, Mary Glindon MP raised her voice against a growing problem: unscrupulous traders selling illegal vapes. These operators not only threaten consumer safety – they also undermine trust in one of the most effective tool adults have to quit smoking.

The Pouch Revolution Is Coming, And We’re Going To Lead It… (Haypp UK)

The Pouch Revolution is Coming, and We’re Going to Lead it…

At Haypp, our mission has always been simple: help people move away from smoking by offering reduced-risk alternatives. That mission guides every decision we make — including the tough ones. And today, we’re sharing a decision that affects many of you who shop with us here in the UK.

Man smiling with nicotine pouches

The UK’s Path to Becoming Smoke-Free (Video)

Watch our short film about the UK’s long journey to becoming smoke-free and how the country compares to Sweden, a country with a long history of nicotine alternatives that recently achieved smokefree status.

Enforcement officer inspecting a vape, highlighting crackdown on illegal vapes from UK budget

2025 Budget: Bad News for Rogue Vape Retailers

As well as some disappointment for income taxpayers, the UK government’s autumn budget delivered some bad news for dodgy vape retailers. New initiatives will make life difficult for those profiteering from the thriving vape black market.

Image of a person ticking a check list, symbolising new nicotine pouch safety standard

New UK Standard for Pouch Strength Confirms Haypp’s Vision

Product safety is a cornerstone for Haypp. As one of the leading players in the market for tobacco-free nicotine pouches, we have long worked to create a safer and more transparent product category. An important step in this work is standardisation – and here Haypp has played, and continues to play, a crucial role.

A UN building in Geneva, symbolising the COP 11 conference in Geneva

The ‘Other' COP: COP11 and The Future of Nicotine Products

While COP30 dominates the headlines, another global conference taking place in Geneva has the potential to reshape the future of nicotine pouches and vaping. Nicotine users should pay attention to COP11, whose decisions may impact harm reduction strategies worldwide.

Image of disposable vapes with a red "banned" circle on top

New Survey Reveals Scale of Disposable Vape Black Market

A new survey by Haypp has revealed that 35% of disposable vape users now buy on the black market. This startling figure highlights the failure of the UK Disposable Vapes ban, implemented in June 2025, which may have other unforeseen consequences—such as pushing vapers back to smoking.

No smoking sign in front of a skyscraper, symbolising national efforts to reduce smoking

Haypp Presents: The Non-Smoking League

Haypp is proud to present the Non-Smoking League, a unique compilation that visualises how different countries rank in the fight against smoking. Here, you can follow the annual developments and see which nations are leading the race towards a smoke-free society.

Uk flag symbolising the UK and its smokefree journey

What Sweden’s Smoke-Free Milestone Means for the UK

Sweden is set to make history as Europe’s first smoke-free nation. For the UK and other countries looking to eliminate smoking, what lessons are there to learn from this Nordic country’s pragmatic approach to harm reduction and nicotine alternatives?

An image of Stockholm, symbolising Sweden and its smoke-free success story

Sweden Makes History as the World’s First Smoke-Free Nation

Sweden makes history this October as the first country to achieve ‘smoke-free’ status. Haypp speaks to the Swedish economist who calculated this achievement, who explains how nicotine alternatives like snus and nicotine pouches made this public health milestone possible.

nicotine pouch on eu flag, indicating EU's plan to ban nicotine pouches

Leak Reveals EU’s Plan To Ban Nicotine Pouches

Leaked proposals from the European Commission reveal ambitions to ban nicotine pouches and flavoured tobacco and nicotine products, despite these being proven harm reduction tools. Haypp is calling for evidence-based policy in the face of this public health risk.

An image of teenagers walking, alluding to youth access to nicotine pouches in the UK

Youth Access to Nicotine Pouches: Online Vs. Offline

Despite growing popularity, nicotine pouches remain unregulated in the UK—meaning there’s no legal minimum age to buy them. With minors able to access nicotine products, find out what responsible retailers like Haypp are doing to protect youth while supporting adult choice.

Image of nicotine's chemical structure

Nicotine’s Reputation Problem and Why It Matters

Smoking still kills around 75,000 people a year in the UK, but nicotine itself isn’t the cause. As more people switch to smoke-free options like pouches and vapes, it’s time to separate myths from facts so smokers can make informed, healthier choices.

Our Experts - Interview with Marcus Mattsson

Interview with Marcus Mattsson, Head of Commercial Partnerships at Haypp

Marcus is Head of Commercial Partnerships at Haypp Group. In this interview, you will learn more about his role, how he builds strong partnerships and why he sometimes leaves his colleagues without pens....

Planning a Trip to France? Beware the New Pouch Ban

France has introduced a sweeping ban on nicotine pouches, criminalising both sale and possession. The move has sparked backlash from other EU states and consumers, with Haypp urging a boycott of champagne in protest against the controversial law.

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