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Stay updated with the latest news and trends regarding Nicotine Pouches and Vapes, covering industry news, regulations and brand updates. Get insights on what’s shaping the market and what to watch for next. Don’t miss out—explore all our news and latest topics here!

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nicotine pouch on eu flag, indicating EU's plan to ban nicotine pouches

Leak Reveals EU’s Plan To Ban Nicotine Pouches

Leaked proposals from the European Commission reveal ambitions to ban nicotine pouches and flavoured tobacco and nicotine products, despite these being proven harm reduction tools. Haypp is calling for evidence-based policy in the face of this public health risk.

An image of teenagers walking, alluding to youth access to nicotine pouches in the UK

Youth Access to Nicotine Pouches: Online Vs. Offline

Despite growing popularity, nicotine pouches remain unregulated in the UK—meaning there’s no legal minimum age to buy them. With minors able to access nicotine products, find out what responsible retailers like Haypp are doing to protect youth while supporting adult choice.

Image of nicotine's chemical structure

Nicotine’s Reputation Problem and Why It Matters

Smoking still kills around 75,000 people a year in the UK, but nicotine itself isn’t the cause. As more people switch to smoke-free options like pouches and vapes, it’s time to separate myths from facts so smokers can make informed, healthier choices.

Our Experts - Interview with Marcus Mattsson

Interview with Marcus Mattsson, Head of Commercial Partnerships at Haypp

Marcus is Head of Commercial Partnerships at Haypp Group. In this interview, you will learn more about his role, how he builds strong partnerships and why he sometimes leaves his colleagues without pens....

Planning a Trip to France? Beware the New Pouch Ban

France has introduced a sweeping ban on nicotine pouches, criminalising both sale and possession. The move has sparked backlash from other EU states and consumers, with Haypp urging a boycott of champagne in protest against the controversial law.

Interview with Mark O'Mahoney, PR Manager for Haypp UK

Interview with Mark O'Mahoney, PR Manager for Haypp UK

Mark is the PR Manager for Haypp UK. In this interview, you’ll get to know him better, learn about him background, and hear about his work.

Interview with Marian Ferrer, Expert in the Vape Category - Haypp UK

Interview with Marian Ferrer, Business Unit Manager for Vape Products at Haypp Group

Marian Ferrer is a vape expert at Haypp Group. In this interview, you will get to know her better, learn about her background and her work with vape at Haypp.

Interview with Dr Marina Murphy, Head of Scientific Affairs at Haypp Group

Interview with Dr Marina Murphy, Head of Scientific Affairs at Haypp Group

At Haypp, we’re proud to work with leading experts who ensure that our approach to nicotine products is grounded in science, safety, and responsibility. Today, we speak with Dr Marina Murphy, our Head of Scientific Affairs, about her journey into the field, the importance of regulations, and the future of nicotine.

Interview with May Pan, Business Unit Manager for Haypp UK

Interview with May Pan, Business Unit Manager for Haypp UK

May is the Business Unit Manager for the UK at Haypp. In this interview, you’ll get to know her better, learn about her background, and hear about her work.

Interview with Gavin O'Dowd, CEO of Haypp Group - Haypp UK

Interview with Gavin O'Dowd, CEO of Haypp Group

Gavin is the CEO of Haypp Group. In this interview, you will get to know him better, learn about his work and his view of the market.

woman holds up nicotine pouch

Nicotine Pouches: The Socially Acceptable Choice For Nicotine Users?

From the U.S. Secretary of Health to Premier League footballers, high-profile figures are making nicotine pouches mainstream. New survey data reveals why pouches are now seen as the most socially acceptable nicotine product worldwide.

what motivates Brits to move abroad

Brits say Swedes have the best life – what motivates Brits to move abroad

Brits love nothing more than a little moan or making small talk about the weather. It’s a stereotype that’s totally true. So when you think of Brits moving abroad, your mind jumps to sun, sea, sangria, and sandy beaches. Well, you might want to think again.

increase in smoking after uk disposable vape ban

Sharp Rise in Smoking After UK Ban on Disposable Vapes

A new opinion poll in the UK shows that the ban on disposable vapes has led many users back to smoking and illegal products. The results raise questions over whether the government’s measures risk having the opposite effect to what was intended.

vape versus vigarette flavour ban can increase youth smoking

E-Cigarette Flavour Bans Increase Smoking in Young People

A new study suggests that while vape flavour bans in the US may help reduce vaping rates, they have led to unintentional increases in smoking among young people.

new haypp group chairman

IKEA Chairman Joins Haypp Group

Haypp Group is pleased to announce the appointment of Lars-Johan Jarnheimer as Chairman of the Board of Directors. The appointment was confirmed at the company AGM in May.

Vaping and smoking rules on reality TV

Vaping and Smoking Rules on Reality TV

Reality TV shows in the UK are tightening rules on smoking and vaping – some ban on-camera use, others restrict access entirely. Here's how shows like Love Island and Big Brother manage nicotine use behind the scenes.

Nicotine Pouches: The Rise of a Smoke-Free Alternative

Nicotine Pouches: The Rise of a Smoke-Free Alternative

The UK nicotine pouch market has evolved from a marginal phenomenon to a rapidly growing and increasingly important segment of the smoke-free nicotine category. In this article, Haypp explores global insights and forecasts for the future of nicotine pouches.

Vaping at UK Festivals (2025) - Haypp UK

Vaping at UK Festivals in 2025: What the Ban Means for You

As festival season draws near, it’s important to understand how the recent ban affects vaping policies at major UK festivals. This guide breaks down festival-specific rules, offers compliant alternatives, and highlights sustainable practices that align with official festival guidelines.

ZYN 3.0: New Look, New Names, New Flavours

ZYN 3.0: New Look, New Names, New Flavours

ZYN has introduced an updated can design, expanded its strength options, and renamed some of its existing products. The changes are now rolling out across the range, alongside a few new flavour additions.

France Nicotine Pouch Ban

Sweden’s Warning to France – Don’t Ban Nicotine Pouches!

Following the French government’s indication that it plans to ban nicotine pouches, the Swedish government is raising its voice.

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