Ruby Forbes

Author - Ruby

About Ruby

Ruby has over 4 years of experience producing written content for regulated and scientific sectors, using meticulous research skills to make complex information accessible to everyday readers.

Ruby specialises in transforming scientific and regulatory information about nicotine and nicotine products into clear, practical insights that empower consumers. Since 2025, Ruby has created more than 20 in-depth guides and articles that cover nicotine products and consumer health topics.

On Haypp UK, her focus is on consumer health subjects, including such articles as: Does Vaping Increase Blood Pressure and Heart Rate?, Does Vaping Cause Popcorn Lung?, and How to Quit Nicotine Pouches.

To ensure accuracy and trustworthiness, Ruby draws exclusively on peer-reviewed scientific research and collaborates closely with Dr. Lindsay Reese, Haypp’s Senior Scientific Content Manager, as part of a rigorous two-step editorial and scientific review process.

Expertise

Copywriting
Content Marketing
Copyediting

Articles by author

person holding head as if experiencing a nicotine rush

What Is a Nicotine Rush? Meaning, Causes, & Effects

A nicotine rush is the fast, head‑focused sensation that can feel like a brief wave of light‑headedness, heightened alertness or a sudden shift in mood. Find out why this happens and what to do about it in this nicotine rush guide.

Opened nicotine pouch with ingredients surrounding it (nicotine salts, cellulose, humectant, mint)

Nicotine Pouches Ingredients: What’s Inside My Pouch?

If you’re wondering what nicotine pouches are made of, they contain nicotine, plant fibres, flavourings, pH regulators, and moisture agents, but no sugar or tobacco leaf. Find out the function of each ingredient, the difference between synthetic and natural nicotine, and common ingredient myths.

Person with nicotine pouch in oustretched hand

Can You Reuse Snus?

Wondering if you can reuse snus? The short answer is no–once used, nicotine pouches lose most of their nicotine and flavour, plus there are hygiene risks. Find out more, and alternative tips to get the most out of your pouches, in this guide.

Hicaff caffeine pouch vs generic energy drink can

Caffeine Pouches vs Energy Drinks: Which Is Better?

Caffeine pouches offer a discreet, sugar-free alternative to energy drinks. They contain no sugar, almost zero calories, and are easy to use in many situations. Compare options and learn how caffeine pouches differ from traditional energy drinks.

A person holds up a nicotine pouch, looking at it

How Long Does Snus Last?

Many adult users want to understand how long nicotine pouches last, how quickly they start working, and what factors influence duration and longevity. This guide explains what to expect when using tobacco-free snus (nicotine pouches) and how to get the most consistent experience.

Image of man in running clothes stretching on the ground outside, with a nicotine pouch can in foreground

Nicotine and Training

Questions around snus while running, nicotine pouches while working out, and fitness are common. This article looks at what research says about nicotine, endurance, strength, cardio exercise, and why responses can vary between individuals.

Image of fruit in heart shape, highlighting connection between nicotine and heart health, like blood pressure

Does Vaping Increase Blood Pressure and Heart Rate?

Nicotine—whether from vapes, pouches, or cigarettes—can cause short-term increases in heart rate and blood pressure. These effects usually fade once nicotine leaves the body. Current evidence does not link nicotine alone to major heart problems, while long-term studies on newer products like vapes are still ongoing.

Man holding head as a headache, indicating nicotine poisoning effects

What is Nicotine Poisoning?

Nicotine poisoning, or nicotine overdose, occurs when you absorb more nicotine than the body can safely handle. However, nicotine poisoning is incredibly rare and is different from having a bad reaction to nicotine. Learn the difference between the two, as well as the symptoms and causes of nicotine poisoning.

Popcorn on a black background, symbolising the condition popcorn lung which has been incorrectly associated with vaping

Does Vaping Cause Popcorn Lung?

According to the NHS and Cancer Research UK, there is no evidence that vaping causes popcorn lung. This article explores what popcorn lung is, why it became associated with vaping, and what the current science is saying.

An image of London, to illustrate an interview with the UK-based Dr Sudhanshu Patwardhan

An Interview with Dr Sudhanshu Patwardhan, Tobacco Harm Reduction Specialist

An interview with Dr Sudhanshu Patwardhan, a British-Indian doctor passionate about tobacco harm reduction. Dr Patwardhan works across the UK and South Asia on projects aimed at improving health outcomes for the most disadvantaged tobacco users.

how to quit nicotine pouches (sign points two ways, indicating decision)

How to Quit Nicotine Pouches

If you’re wondering how to quit nicotine pouches, key strategies include having a clear motivation, setting a quit date, and understanding withdrawal symptoms and their timeline. This guide explains why you experience these symptoms and what to expect during the withdrawal timeline.

What happens if you swallow nicotine pouches

What Happens If You Swallow Nicotine Pouches?

Ever wondered what happens if you swallow snus? The short answer is that you may experience some discomfort, but it is rarely a serious concern. This article explains what happens if you swallow nicotine pouches, including if you can swallow snus spit.

Caffeine Vs Nicotine effects

Caffeine vs Nicotine: Your Complete Guide

Nicotine vs caffeine—these two natural stimulants affect alertness and focus, but they differ in how quickly they take effect, their duration, and addictiveness. This guide explains how each impacts your body and mind, as well as the differences in nicotine and caffeine withdrawal symptoms.

Relaxed man working, representing focus and discretion as key benefits of snus

What Are The Benefits Of Snus?

Snus is becoming increasingly popular in the UK. Often used to describe tobacco-free nicotine pouches, it offers a discreet and smoke-free alternative. But what are the benefits of snus? And are there any snus health benefits?

Snus side effect woman smiling

Snus Side Effects: What Does Snus Do to Your Body, Gums, and Health

The side effects of snus range from increased alertness and focus to disrupted sleep and gum irritation. In this guide, we explain what are the effects of snus, both short- and long-term, and different factors that impact your experience.

How many nicotine pouches per day

How Many Nicotine Pouches Per Day Is Recommended?

For many users, knowing how many nicotine pouches per day is ideal is a common concern. While the average consumer uses 8-10 pouches per day, there’s no one-size-fits-all answer, and factors like individual tolerance, pouch strength, and daily routine are important considerations.

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