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Author - Ruby

Ruby Forbes

Content Writer

About Ruby

Ruby has over 5 years of experience producing written content for regulated and scientific sectors, using meticulous research skills to make complex information accessible to everyday readers.

Ruby specialises in transforming scientific and regulatory information about nicotine and nicotine products into clear, practical insights that empower consumers. Since 2025, Ruby has created more than 20 in-depth guides and articles that cover nicotine products and consumer health topics. 

On Haypp UK, her focus is on consumer health subjects, including such articles as: Does Vaping Increase Blood Pressure and Heart Rate?, Does Vaping Cause Popcorn Lung?, and How to Quit Nicotine Pouches.

To ensure accuracy and trustworthiness, Ruby draws exclusively on peer-reviewed scientific research and collaborates closely with Dr. Lindsay Reese, Haypp’s Senior Scientific Content Manager, as part of a rigorous two-step editorial and scientific review process.

Expertise

  • Copywriting
  • Content Marketing
  • Copyediting

 

Most recent articles

More articles from the author

A droplet on a body of water

Dry Vs Moist Nicotine Pouches: What’s the Difference?

The main difference between moist and dry nicotine pouches is their moisture content, which can affect nicotine and flavour release and how the pouch feels. Moist snus is typically softer and may release nicotine and flavour faster, while dry pouches are firmer and typically release contents gradually.
2026-11-03 6 min read
Image of fruit in heart shape, highlighting connection between nicotine and heart health, like blood pressure

Does Vaping Increase Blood Pressure and Heart Rate?

Nicotine—whether from vapes, pouches, or cigarettes—can cause short-term increases in heart rate and blood pressure. These effects usually fade once nicotine leaves the body. Current evidence does not link nicotine alone to major heart problems, while long-term studies on newer products like vapes are still ongoing.
2026-10-06 6 min read
Best Nicotine Pouch Flavours in the UK

Best Nicotine Pouch Flavours in the UK

Our pouch panel compared popular nicotine pouch flavours for sweetness, flavour intensity, and flavour duration. VELO Freezing Peppermint won overall best flavour and best mint pouch, while VELO Tropical Mango, XQS Raspberry Blackcurrant and XQS Citrus Cooling stood out in other categories.
2026-10-01 9 min read
nordic spirit raspberry, velo freezing peppermint, and zyn menthol ice cans

The Best Snus Brands UK (2026)

Wondering what is the best snus in the UK? Haypp’s expert Pouch Panel tested leading UK brands on flavour, comfort, strength and more, and ranked VELO as the best overall brand for 2026. This guide reveals why, plus find out the best brands for flavour, strength, mint pouches, and new adult users.
2026-09-30 7 min read
Person sitting outside and thinking

How To Quit Smoking

Quitting smoking is a personal decision, and many resources exist to support those who choose to take this step. This guide summarises NHS-backed Stop Smoking Services and support options available in the UK to help those seeking to reduce or quit smoking.
2026-09-03 8 min read
swedish flag against blue sky

Best Swedish Snus Brands

Swedish snus brands have helped shape the development of oral nicotine products for generations, from traditional tobacco snus (Swedish snus) to modern tobacco-free nicotine pouches. This guide explores some of the most popular tobacco snus and tobacco-free nicotine pouch products from Sweden.
2026-08-21 4 min read
quran lying on fabric

Is Snus Haram?

Many Muslims ask whether snus is haram, particularly as tobacco-free nicotine pouches become more widely available. Traditional tobacco snus is generally regarded as prohibited by many scholars, but nicotine pouches, which are tobacco-free, are discussed differently. Find out why, and which Islamic rulings apply, in this article.
2026-07-02 3 min read
6 foods with nicotine

Nicotine in Food: What Foods Contain Nicotine?

Nicotine is commonly associated with tobacco and nicotine pouches, but it may surprise you to learn that nicotine in food exists too. Trace amounts of nicotine occur naturally in some everyday foods, including potatoes and aubergines. Read on to find out what the science says and whether it affects your health.
2026-06-21 4 min read
how to quit nicotine pouches (sign points two ways, indicating decision)

How to Quit Nicotine Pouches

If you’re wondering how to quit nicotine pouches, key strategies include having a clear motivation, setting a quit date, and understanding withdrawal symptoms and their timeline. This guide explains what you might experience and why during the withdrawal timeline.
2026-04-30 5 min read
a PABLO gold strawberry kiwi can and PABLO silver blue raspberry can

How to Use PABLO

Wondering how to use PABLO nicotine pouches? This guide explains everything you need to know about using PABLO snus, including how to open the can, where to place the pouch, and how long to keep PABLO in.
2026-04-08 3 min read
woman asleep, symbolising nicotine use during evening

Does Nicotine in the Evening Affect Sleep?

Nicotine is a stimulant. While that can be useful during the day, using it later in the evening may have an impact on how well you sleep. Learn more about using nicotine pouches in the evening, as well as tips for a good night’s rest.
2026-04-02 4 min read
velo mini vs slim

VELO Mini vs Slim: What's the Difference?

When it comes to VELO mini vs slim, the main differences are size, strength, and experience. VELO mini pouches are smaller, more discreet, and come in lower strengths, while VELO slim are longer, have more strength options, and last longer. Find out which format suits your preference in this article.
2026-03-30 4 min read
What happens if you swallow nicotine pouches

Can You Swallow Snus and Nicotine Pouches?

No, you should not swallow snus or nicotine pouches. While accidental ingestion is usually not serious, it’s not how these products are meant to be used and can lead to short-term discomfort. This guide explains the important things you need to know, plus if you can swallow snus spit.
2026-03-27 4 min read
ZYN vs Nordic Spirit differences explained

ZYN vs Nordic Spirit: Flavours, Strengths, and Key Differences

Wondering how Nordic Spirit vs ZYN compare? Overall, ZYN offers more classic flavours and lower strengths, with a slower nicotine release, and may be better for beginners. Nordic Spirit has a wider variety of flavours, more stronger options, and moister pouches with quicker nicotine release.
2026-03-25 4 min read
how to use velo nicotine pouches

How To Use VELO Nicotine Pouches

VELO nicotine pouches are tobacco leaf-free nicotine pouches designed to deliver nicotine discreetly under the lip. In this guide, we explain how to use nicotine pouches VELO, including how to open the can, where to place the pouch, duration, and how many pouches a day is suitable.
2026-03-24 5 min read
Nicotine Pouches on a Plane

Can You Take Snus on a Plane?

Yes, you can take snus and tobacco-free nicotine pouches on a plane as a UK traveller, but you should understand airline policies and destination country laws before flying. This guide explains all you need to know, including how much snus you can take and if you can use pouches on board.
2026-03-20 6 min read
A beginner to snus contemplates nicotine pouches on a table

A Beginner's Guide to Nicotine Pouches

The best nicotine pouches for beginners are low-strength pouches in mini or slim format, in less intense flavours. Find out how to choose the right strength, flavour, and format in this comprehensive snus for beginners guide, plus what to expect in the first week. For existing nicotine users only.
2026-02-27 3 min read
Person concentrating on work in cafe, symbolising nicotine's affect on ADHD symptoms

Nicotine and ADHD: What’s the Link?

Some users wonder: does nicotine help with ADHD? Research shows that nicotine affects dopamine and other brain chemicals linked to focus and impulse control, with some short-term effects on ADHD-related symptoms. Find out how, and why people with ADHD are more likely to use nicotine, in this article.
2026-02-27 7 min read
Hand holds phone with QR code, a method of identifying fake nicotine pouches

What Are Fake Nicotine Pouches?

Fake nicotine pouches are counterfeit nicotine pouches that mimic popular brands but use unregulated ingredients and skip safety checks. Find out how to spot fake pouches, how they differ from non-compliant pouches, and where to buy real snus products in the UK with confidence.
2026-02-27 5 min read
Snus side effect woman smiling

Snus Side Effects: What Does Snus Do to Your Body, Gums, and Health

The side effects of snus range from increased alertness and focus to disrupted sleep and gum irritation. In this guide, we explain what are the effects of snus, both short- and long-term, and different factors that impact your experience.
2026-02-16 5 min read
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