Ruby Forbes

Author - Ruby

About Ruby

Ruby has over 5 years of experience producing written content for regulated and scientific sectors, using meticulous research skills to make complex information accessible to everyday readers.

Ruby specialises in transforming scientific and regulatory information about nicotine and nicotine products into clear, practical insights that empower consumers. Since 2025, Ruby has created more than 20 in-depth guides and articles that cover nicotine products and consumer health topics.

On Haypp UK, her focus is on consumer health subjects, including such articles as: Does Vaping Increase Blood Pressure and Heart Rate?, Does Vaping Cause Popcorn Lung?, and How to Quit Nicotine Pouches.

To ensure accuracy and trustworthiness, Ruby draws exclusively on peer-reviewed scientific research and collaborates closely with Dr. Lindsay Reese, Haypp’s Senior Scientific Content Manager, as part of a rigorous two-step editorial and scientific review process.

Expertise

Copywriting
Content Marketing
Copyediting

Articles by author

how to quit nicotine pouches (sign points two ways, indicating decision)

How to Quit Nicotine Pouches

If you’re wondering how to quit nicotine pouches, key strategies include having a clear motivation, setting a quit date, and understanding withdrawal symptoms and their timeline. This guide explains what you might experience and why during the withdrawal timeline.

2026-04-30 5 min read

6 foods with nicotine

Nicotine in Food: What Foods Contain Nicotine?

Nicotine is commonly associated with tobacco and nicotine pouches, but it may surprise you to learn that nicotine in food exists too. Trace amounts of nicotine occur naturally in some everyday foods, including potatoes and aubergines. Read on to find out what the science says and whether it affects your health.

2026-04-28 4 min read

Best Nicotine Pouches in the UK

Best Nicotine Pouches in the UK (2026)

This guide compares the best UK nicotine pouches for 2026, based on Haypp’s customers and our expert testing panel. The UK’s top pouch is VELO Freezing Peppermint, followed by ZYN Black Cherry and Nordic Spirit Raspberry. Read on to find out which other pouches made the list, plus how we calculated our rankings.

2026-04-23 8 min read

a PABLO gold strawberry kiwi can and PABLO silver blue raspberry can

How to Use PABLO

Wondering how to use PABLO nicotine pouches? This guide explains everything you need to know about using PABLO snus, including how to open the can, where to place the pouch, and how long to keep PABLO in.

2026-04-08 4 min read

woman asleep, symbolising nicotine use during evening

Does Nicotine in the Evening Affect Sleep?

Nicotine is a stimulant. While that can be useful during the day, using it later in the evening may have an impact on how well you sleep. Learn more about using nicotine pouches in the evening, as well as tips for a good night’s rest.

2026-04-02 4 min read

velo mini vs slim

VELO Mini vs Slim: What's the Difference?

When it comes to VELO mini vs slim, the main differences are size, strength, and experience. VELO mini pouches are smaller, more discreet, and come in lower strengths, while VELO slim are longer, have more strength options, and last longer. Find out which format suits your preference in this article.

2026-03-30 4 min read

What happens if you swallow nicotine pouches

Can You Swallow Snus and Nicotine Pouches?

No, you should not swallow snus or nicotine pouches. While accidental ingestion is usually not serious, it’s not how these products are meant to be used and can lead to short-term discomfort. This guide explains the important things you need to know, plus if you can swallow snus spit.

2026-03-27 4 min read

ZYN vs Nordic Spirit differences explained

ZYN vs Nordic Spirit: Flavours, Strengths, and Key Differences

Wondering how Nordic Spirit vs ZYN compare? Overall, ZYN offers more classic flavours and lower strengths, with a slower nicotine release, and may be better for beginners. Nordic Spirit has a wider variety of flavours, more stronger options, and moister pouches with quicker nicotine release.

2026-03-25 4 min read

how to use velo nicotine pouches

How To Use VELO Nicotine Pouches

VELO nicotine pouches are tobacco leaf-free nicotine pouches designed to deliver nicotine discreetly under the lip. In this guide, we explain how to use nicotine pouches VELO, including how to open the can, where to place the pouch, duration, and how many pouches a day is suitable.

2026-03-24 5 min read

Nicotine Pouches on a Plane

Can You Take Snus on a Plane?

Yes, you can take snus and tobacco-free nicotine pouches on a plane as a UK traveller, but you should understand airline policies and destination country laws before flying. This guide explains all you need to know, including how much snus you can take and if you can use pouches on board.

2026-03-20 6 min read

A beginner to snus contemplates nicotine pouches on a table

A Beginner's Guide to Nicotine Pouches

The best nicotine pouches for beginners are low-strength pouches in mini or slim format, in less intense flavours. Find out how to choose the right strength, flavour, and format in this comprehensive snus for beginners guide, plus what to expect in the first week. For existing nicotine users only.

2026-02-27 3 min read

Person concentrating on work in cafe, symbolising nicotine's affect on ADHD symptoms

Nicotine and ADHD: What’s the Link?

Some users wonder: does nicotine help with ADHD? Research shows that nicotine affects dopamine and other brain chemicals linked to focus and impulse control, with some short-term effects on ADHD-related symptoms. Find out how, and why people with ADHD are more likely to use nicotine, in this article.

2026-02-27 7 min read

Hand holds phone with QR code, a method of identifying fake nicotine pouches

What Are Fake Nicotine Pouches?

Fake nicotine pouches are counterfeit nicotine pouches that mimic popular brands but use unregulated ingredients and skip safety checks. Find out how to spot fake pouches, how they differ from non-compliant pouches, and where to buy real snus products in the UK with confidence.

2026-02-27 5 min read

Snus side effect woman smiling

Snus Side Effects: What Does Snus Do to Your Body, Gums, and Health

The side effects of snus range from increased alertness and focus to disrupted sleep and gum irritation. In this guide, we explain what are the effects of snus, both short- and long-term, and different factors that impact your experience.

2026-02-16 5 min read

person holding head as if experiencing a nicotine rush

What Is a Nicotine Rush? Meaning, Causes, & Effects

A nicotine rush is the fast, head‑focused sensation that can feel like a brief wave of light‑headedness, heightened alertness or a sudden shift in mood. Find out why this happens and what to do about it in this nicotine rush guide.

2026-02-02 4 min read

Opened nicotine pouch with ingredients surrounding it (nicotine salts, cellulose, humectant, mint)

Nicotine Pouches Ingredients: What’s Inside My Pouch?

If you’re wondering what nicotine pouches are made of, they contain nicotine, plant fibres, flavourings, pH regulators, and moisture agents, but no sugar or tobacco leaf. Find out the function of each ingredient, the difference between synthetic and natural nicotine, and common ingredient myths.

2026-01-29 4 min read

Person with nicotine pouch in oustretched hand

Can You Reuse Snus?

Wondering if you can reuse snus? The short answer is no–once used, nicotine pouches lose most of their nicotine and flavour, plus there are hygiene risks. Find out more, and alternative tips to get the most out of your pouches, in this guide.

2026-01-26 3 min read

Hicaff caffeine pouch vs generic energy drink can

Caffeine Pouches vs Energy Drinks: Which Is Better?

Caffeine pouches offer a discreet, sugar-free alternative to energy drinks. They contain no sugar, almost zero calories, and are easy to use in many situations. Compare options and learn how caffeine pouches differ from traditional energy drinks.

2026-01-16 4 min read

A person holds up a nicotine pouch, looking at it

How Long Does Snus Last?

Many adult users want to understand how long nicotine pouches last, how quickly they start working, and what factors influence duration and longevity. This guide explains what to expect when using tobacco-free snus (nicotine pouches) and how to get the most consistent experience.

2026-01-15 3 min read

Image of man in running clothes stretching on the ground outside, with a nicotine pouch can in foreground

Nicotine and Training

Questions around snus while running, nicotine pouches while working out, and fitness are common. This article looks at what research says about nicotine, endurance, strength, cardio exercise, and why responses can vary between individuals.

2026-01-14 4 min read

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