On! vs ZYN: A Face-Off

When it comes to innovative nicotine products, ZYN and On! lead the charge. 

Swedish Match’s ZYN set the standard for tobacco-free pouches with its smooth nicotine delivery and discreet fit. Both brands use food grade ingredients and nicotine salt, ensuring high-quality slim and mini pouches. 

On!, launched in 2019 by Helix Innovations (a subsidiary of Altria), took a different route, focusing on smaller pouch sizes and adventurous flavours. With its origins in Sweden, On! has gained traction globally for its compact and user-friendly design. 

Winner: A tie! On! is ideal for bold flavour seekers, while ZYN caters to those craving simplicity.

Winner: On! ZYN matches On!’s price per single can (£4.49), but On!’s Flex Technology and variety give it the edge in value.

*Lowest prices per can, as per June 2025.

Both On! and ZYN are tobacco-free, which is a win for sustainability. However, ZYN seems to be slightly ahead in eco-friendly packaging initiatives. On! is catching up but has room to grow in this department.

Winner: ZYN, by a small margin.

So, which one’s for you?

Nicotine users are exploring discreet and modern alternatives, such as nicotine pouches, to traditional products. When comparing the two brands, On! and ZYN, it's clear that each has its unique strengths and appeal.

At the end of the day, you can’t go wrong with either. Explore both brands on Northerner to find the option that suits your preferences.

Ready to make the switch? Try both and determine which aligns best with your preferences.