Beth Furness
About Beth
Beth is an experienced copywriting specialist with over four years’ experience in the nicotine sector, focusing on consumer education and e-commerce. At Haypp, she crafts in-depth guides, explanatory content and evidence-based insights that help adult consumers understand the evolving landscape of nicotine products, including nicotine pouches, snus and other reduced-risk alternatives, as well as broader topics such as quitting strategies, nicotine science and regulatory developments.
Haypp
With a degree in Marketing and certifications in User Experience (UX) Writing, Beth combines strategic content expertise with a strong user-centric approach. She is known for her thorough research, clear communication and ability to break down complex subject matter into practical, trustworthy guidance that resonates with readers.
Haypp
Outside of her professional work, Beth enjoys outdoor adventures and curating music playlists, which fuel her creativity and support her storytelling craft.
Expertise
- Nicotine pouches & vape products
- Quitting nicotine & harm reduction pathways
Favourite Products on Haypp: LOOP Hot Rhubarb
