FUMi vs On! Nicotine Pouches: What's Changed and What to Try Next

• On! nicotine pouches are being withdrawn from the UK market and will not be restocked on Haypp UK once current stock sells through.
• FUMi is the closest alternative — Mini and Slim formats, Normal through Extra Strong strengths, and a wide flavour range across mint and fruit profiles.
• For most On! users, there is a direct FUMi equivalent at a comparable strength and flavour profile.
• FUMi Freezy Mint Mini 4mg is the nearest match for on! Mint Regular 3mg.
• FUMi Spearmint Mini 4mg is the nearest match for on! Spearmint Regular 3mg.

The manufacturer behind On! has decided to focus its resources on other brands within the nicotine pouch category. As a result, On! is being phased out of the UK market — once existing stock on Haypp UK has sold through, the products will not return.

Both On! snus and FUMi are tobacco-free nicotine pouches in an all-white format. Here's how they sit side by side:

The key difference is that FUMi covers a broader strength range — up to 15mg Ultra Strong — and adds Slim format options alongside the Mini. If you specifically preferred On!'s dry Mini texture, FUMi Mini is the closest format match, though FUMi's pouches are slightly moister.

Here are how the On! vs FUMi snus alternatives compare side by side.

For most On! users, FUMi covers the essentials — Mini format availability, a clear strength ladder, and mint profiles that are the closest available match on Haypp UK. The main adjustment is a slightly moister pouch texture and strength tiers that don't align exactly (4mg vs 3mg, 8mg vs 6mg) but sit in the same Haypp strength categories.

For mint users especially, FUMi Freezy Mint Mini 4mg and FUMi Spearmint Mini 4mg are practical replacements that keep the compact format intact.