Women Driving Growth in UK Nicotine Pouch Sales
Women account for a growing share of UK nicotine pouch sales, according to Haypp’s Nicotine Pouch Report 2026. In 2025, sales to female customers more than tripled, substantially narrowing the gap between male and female customers.
Key Takeaways
- Nicotine pouch sales to female customers increased by over 200% in 2025.
- Sales to male customers grew by 25% over the same period.
- The proportion of female customers rose from 22% to 40%.
- Factors such as wider flavour availability may have contributed to this increase.
Female Nicotine Pouch Sales Rise by 202%
Data from Haypp and Northerner (Haypp’s sister site) show that nicotine pouch sales to female customers increased by 202% in 2025, compared with a 25% increase among men.
This growth has contributed to a shift in the gender distribution of customers. The proportion of female customers rose from 22% to 40%, while men accounted for the remaining 60%.
While men still represent the majority of customers, these figures suggest that the gender gap is narrowing.
What’s Behind the Increase?
One possible explanation for the sharp rise is the relatively low starting point.
With women previously accounting for a smaller share of customers, increases in sales can translate into particularly large percentage changes.
Other potential factors include greater visibility and awareness of nicotine pouches, a wider variety of flavours, and increasingly gender-neutral product positioning.
While the data does not establish what is driving this change, it highlights a noticeable shift in the UK’s nicotine pouch market.
Read the full Nicotine Pouch Report 2026 for more insights into UK nicotine pouch sales and consumer trends.
