Haypp and PDC Unite to Raise Awareness of Smoke-Free Alternatives
Haypp, the leading global online retailer of alternative nicotine products, today announces a new partnership with the Professional Darts Corporation (PDC), the world’s most influential professional darts organisation.
Through the partnership, Haypp and the PDC will work together to educate and inform darts fans about alternative nicotine products, helping darts fans who smoke make more informed choices.
A partnership for positive change
With roots in the pioneering smoke-free nicotine product markets of Scandinavia, Haypp’s mission is to lead a global transition from smoking to reduced-risk alternatives. Operating in six international markets, Haypp has expertise in alternative nicotine products and consumer behaviour.
With over £25 million in prize money and a global circuit of world-class tournaments, the PDC has transformed darts into one of the most exciting sports on the international stage. The growing audience of darts fans across the UK, Europe, and beyond offers a powerful platform to engage adult fans with a positive message about lifestyle change.
"This partnership is built on a shared commitment to promoting positive lifestyle choices for darts fans. By educating and informing adult smokers about alternatives to cigarettes, Haypp and the PDC want to inspire positive change for darts fans."
The partnership begins in May 2026 and will run for one year. It will see Haypp branding at major PDC events, and an information and awareness-raising campaign targeted at darts fans who smoke.
"The PDC is always looking to work with partners who can drive a positive message for our fans, and we look forward to working closely with Haypp across various touchpoints to raise awareness about alternative nicotine products. "
Putting darts fans first
The sport of darts is evolving, and darts fans are changing too. As both Haypp and the PDC continue to innovate and expand, the partnership represents a long-term commitment to encouraging positive lifestyle choices for darts fans. This partnership aims to put fans first and empower them to make informed decisions about their lifestyle and wellbeing.
About Haypp
Haypp.com is one of the world's largest online retailers of nicotine pouches. With a mission to lead the global shift from smoking to reduced-risk alternatives, Haypp has over 1.1 million customers across the UK, USA, Sweden, Norway, Germany and Switzerland.
Haypp is the number one online retailer of nicotine pouches in the UK and is a leading source of insight on nicotine pouches and consumer behaviour. Haypp is committed to responsible retailing, maintains industry-leading age-gating technology, and has all products independently tested before making them available for sale.
The Professional Darts Corporation (PDC) is the world’s leading professional darts organisation, staging elite tournaments and events across a global calendar throughout the year.
Founded in 1992, the PDC stages the sport’s most prestigious competitions, including the World Darts Championship, Premier League and World Matchplay, with events broadcast to millions of viewers worldwide.
The PDC’s international circuit features players from more than 50 countries competing across Premier Events, ProTour Events, Secondary Tours and Affiliate Tours around the globe, driving the worldwide growth and popularity of professional darts.
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