Nicotine Pouch Revolution
As Bob Dylan said, “these times, they are a changin’”. As the world changes, so does demand for new, innovative, and different products. As that demand grows, companies have to adapt to meet it. The growing "all white" / “nicotine pouch” / “nicopod” category is a reflection of that. Also, it is a reflection of how people quit smoking. But, more on that later. First, I want to take you on a trip down memory lane to the summer of 2009.
But, to recap, I quit smoking in 2009 thank to Swedish Snus. Prior to that, I tried other things such as the nicotine gum, the nicotine patch, as well as pharmaceutical options such as Chantix.
Nothing worked until I discovered Swedish Snus. That was what finally did the trick for me. Now, we are seeing that there are people who want to quit smoking but also all forms of tobacco, and this is where products like nicotine pouches come in handy. As an advocate for tobacco harm reduction, I personally support anything that helps people quit smoking as long as it is safer than traditional, combustible tobacco.
I think at this point, it is important to break down the term “all white” a little further. That term is thrown around often, and it can mean different things. “All White” can mean White Tobacco, Nicotine Pouches (Moist), and Nicotine Pouches (Dry). This article will primarily focus on nicotine pouches, but I wanted to differentiate for those who may be wondering what all these all white products are.