Nicotine and harm reduction
Although no health food, in actual fact nicotine can most accurately be described as non-harmful. Compared to smoking, snus is completely harmless. From a damage limitation perspective, therefore, one might argue that nicotine, correctly used, saves lives.
If the rest of the EU were to reconfigure their tobacco habits and, as in Sweden, consume nicotine without smoking it, some 250,000 fatalities could be avoided. Of all the EU states1, Sweden clearly has the fewest smokers, and one important reason for this is that people take snus instead.