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Dartboard on wall, symbolising that Tobacco and Vapes Bill risks missing the mark

Proposed Vape-Free Places Regulation Misses the Mark

The UK’s upcoming Tobacco & Vapes Bill proposed vape-free spaces, with the aim of protecting public health. However, critics, including Haypp, argue that these proposals lack evidence, impose costs without clear benefits, and risk undermining harm reduction efforts by equating vaping with smoking.

Pablo Silver: New Flavours and Launch on Haypp UK

Pablo Silver Edition Launch: 10mg Range & Flavours

Pablo Silver Edition introduces a new 10mg nicotine pouch range with a wider flavour selection. Designed as a strong option within the Pablo lineup versus their classic extra and ultra strong options, it expands the brand beyond its higher-strength formats.

Westminster, representing government regulation (including strength limit) of nicotine pouches

Why Haypp Believes in A 20mg Strength Limit

The UK government is introducing new regulations on nicotine pouches, including a nicotine strength limit on pouches. Haypp believes that the limit should be a 20mg per pouch upper limit. This limit is based on the scientific evidence and our focus on consumer welfare.

Man holds cigarette and a vape

Secondhand Smoke vs. Secondhand Vape: What the Science Says

The Tobacco and Vapes Bill making its way to approval could give the Government “the power to make any smokefree space vape-free.” But how similar are cigarette smoke and vape aerosol? Here is what the science says.

The UK Far From Reaching Its Goal in Annual Smoking Report - Haypp UK

The UK Far From Reaching Its Goal in Annual Smoking Report

The annual reports tracking countries’ progress toward a smoke‑free society are here, and they show that the British Isles are facing clear challenges in meeting their targets.

Snus and nicotine pouch can side by side, highlighting market competition

Nicotine Pouches Overtake Snus in Scandinavia

Traditional snus, which contains tobacco, used to dominate the oral nicotine market in Norway and Sweden. New research from Haypp shows that sales of ‘white snus’, which does not contain tobacco and is known as nicotine pouches in the UK, now overtakes sales of the original tobacco-based product.

Cigarette packet, vape, and nicotine pouch can, indicating the dispersed nicotine market

A Fragmenting Nicotine Market Complicates Research

As cigarettes lose ground among nicotine users in the UK, the nicotine product market is becoming increasingly difficult to study. With consumers switching between nicotine pouches, vapes, and cigarettes, researchers warn that both science and regulation risk lagging behind real‑world behaviour.

Outstretched hand holding a lit cigarette

Is Smoking “Cool” Again? The Troubling Gen Z Trend

A new survey from Haypp suggests that smoking may be regaining cultural appeal among younger adults in the UK. With celebrity influence and shifting perceptions at play, there is a concern that progress in reducing smoking rates could be at risk.

Interview with Svante Andersson, President of Haypp UK

Interview with Svante Andersson, President of Haypp UK

Svante is President of Haypp UK. In this interview, he shares his journey within Haypp, his perspective on the UK’s fast-growing nicotine pouch market, and how responsible growth shapes the company’s decisions — along with a glimpse into the personal interests that make his move to the UK especially meaningful.

Football fans watching a match

Tottenham and Arsenal among the Premier League’s ‘Fittest Fans’

A new survey from Haypp challenges stereotypes about the lifestyle of Premier Leaguefootball fans. The research, which analysed lifestyle habits of fans of every Premier Leagueclub, shows that while football fans still love a pint and a takeaway, positive lifestylebehaviours are a defining feature of many fan communities.

Royal College of Physicians in London, where the 2025 E-Cigarette Summit was held

Key Takeaways from the 2025 E-Cigarette Summit

The UK’s leading conference on nicotine and vaping returned in December 2025, bringing together independent experts to discuss evidence-based policy, harm reduction, and the future of nicotine regulation—ahead of its 2026 rebrand as The Nicotine Summit.

A picture of two people aged 55+, with a vape in the foreground

Are Older Smokers Being Overlooked in Regulation Debate?

Older adults are the group most likely to use vaping as a route out of smoking, yet current policy debates risk overlooking their needs. New Haypp research shows that over-55s rely on vapes to quit cigarettes and report feeling health benefits after switching.

Nicotine – a hot topic in British politics: Haypp UK

Nicotine – A Hot Topic in British Politics

The issue of nicotine products, such as vapes and nicotine pouches, has become one of the most debated public health topics in the United Kingdom. The discussion centres on a fundamental conflict: should the state prioritise harm reduction and give adult smokers access to less harmful alternatives, or impose strict restrictions?

Calls for Tougher Action Against Illegal Vapes - Haypp UK

Calls for Tougher Action Against Illegal Vapes

During last week’s Budget debate in the UK, Mary Glindon MP raised her voice against a growing problem: unscrupulous traders selling illegal vapes. These operators not only threaten consumer safety – they also undermine trust in one of the most effective tool adults have to quit smoking.

The Pouch Revolution Is Coming, And We’re Going To Lead It… (Haypp UK)

The Pouch Revolution is Coming, and We’re Going to Lead it…

At Haypp, our mission has always been simple: help people move away from smoking by offering reduced-risk alternatives. That mission guides every decision we make — including the tough ones. And today, we’re sharing a decision that affects many of you who shop with us here in the UK.

Man smiling with nicotine pouches

The UK’s Path to Becoming Smoke-Free (Video)

Watch our short film about the UK’s long journey to becoming smoke-free and how the country compares to Sweden, a country with a long history of nicotine alternatives that recently achieved smokefree status.

Enforcement officer inspecting a vape, highlighting crackdown on illegal vapes from UK budget

2025 Budget: Bad News for Rogue Vape Retailers

As well as some disappointment for income taxpayers, the UK government’s autumn budget delivered some bad news for dodgy vape retailers. New initiatives will make life difficult for those profiteering from the thriving vape black market.

Image of a person ticking a check list, symbolising new nicotine pouch safety standard

New UK Standard for Pouch Strength Confirms Haypp’s Vision

Product safety is a cornerstone for Haypp. As one of the leading players in the market for tobacco-free nicotine pouches, we have long worked to create a safer and more transparent product category. An important step in this work is standardisation – and here Haypp has played, and continues to play, a crucial role.

A UN building in Geneva, symbolising the COP 11 conference in Geneva

The ‘Other' COP: COP11 and The Future of Nicotine Products

While COP30 dominates the headlines, another global conference taking place in Geneva has the potential to reshape the future of nicotine pouches and vaping. Nicotine users should pay attention to COP11, whose decisions may impact harm reduction strategies worldwide.

Image of disposable vapes with a red "banned" circle on top

New Survey Reveals Scale of Disposable Vape Black Market

A new survey by Haypp has revealed that 35% of disposable vape users now buy on the black market. This startling figure highlights the failure of the UK Disposable Vapes ban, implemented in June 2025, which may have other unforeseen consequences—such as pushing vapers back to smoking.

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