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Snus and nicotine pouches, often considered alternatives to traditional nicotine products, have gained popularity among consumers who are looking for cost-effective options.
But how do these products compare in terms of cost? This article breaks down the financial differences between nicotine pouches, cigarettes, vapes, and other alternatives.
If you want to track your personal spending on nicotine products, check out our nicotine cost calculator for a more in-depth view.
AVERAGE COST PER YEAR: £3,700-£4,650
The UK has some of the highest cigarette prices in Europe, and costs continue to rise. Based on an average of 20 cigarettes per day, annual spending can exceed £4,200. This estimate does not include additional costs such as lighters or accessories.
Beyond personal costs, smoking places a heavy burden on public finances. According to Action on Smoking and Health (ASH), the NHS spends £1.82 billion annually on smoking-related treatments, with a further £13.9 billion incurred in social care costs.
AVERAGE COST PER YEAR: £2,800–£3,500
With rising cigarette prices, some consumers have switched to rolling tobacco, viewing it as a lower-cost alternative. However, the long-term savings depend on consumption habits and additional costs such as rolling papers and filters.
Average Prices:
Many roll-your-own (RYO) smokers find themselves consuming more than they would with pre-made cigarettes, which reduces potential savings.
AVERAGE COST OF NICOTINE POUCHES PER YEAR: £1,200–£1,500
Nicotine pouches are a tobacco-free option available at various price points. For example, Nordic Spirit nicotine pouches cost around £3.49–£3.99 online from Haypp UK, providing 20 pouches—approximately 17p per pouch.
Average Prices:
Nicotine pouches eliminate many of the downsides associated with smoking, such as odours and staining, making them a practical and cost-effective alternative.
AVERAGE COST PER YEAR: £1,200–£1,500
Pod systems, including pod kits and prefilled pods, are reusable devices where users replace the liquid or prefilled pods as needed. These systems generally have lower long-term costs than traditional cigarettes.
Average Prices:
AVERAGE COST PER YEAR: £1,400–£1,600
Vaping is another option that may be more cost-effective than smoking. On average, vapers spend about £120–£135 per month, or £1,400–£1,600 annually.
Following the UK government’s ban on disposable vapes, which took effect in June 2025, users will need to explore alternatives like reusable devices, pods, or nicotine pouches, which offer both cost-effectiveness and sustainability.
Average Prices:
Nicotine product prices in the UK vary, with cigarettes remaining the most expensive option. Rolling tobacco may offer savings compared to cigarettes but is generally more costly than alternatives like pods, vapes, and nicotine pouches.
Understanding the costs associated with each nicotine product empowers consumers to make informed financial decisions. Switching to cost-effective and smoke-free alternatives can significantly reduce expenses while improving quality of life.