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Who We Are

With our origins in Scandinavia our extensive experience from pioneering markets in Tobacco-free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With ten e-commerce brands, the Haypp group is present in 6 countries where we served more than 680 000 active customers during 2021.

Our Heritage

Snus has been an infrastructural way of tobacco usage in Sweden since the 19th century, and as a Swedish company, we basically grew up with it.

With that knowledge, we started our journey back in 2009 by selling snus online to Swedish consumers.

In 2018 we switched our focus to Nicotine Pouches, where the similarities to snus were many, but the main key was that we wanted to offer a completely tobacco-free alternative to millions.

In 2019 we set our target for the UK.

Today, Haypp Group operates in Sweden, Norway, Switzerland, the United States, Germany, and the UK.


With our 10+ years in the oral nicotine market, by providing snus and nicotine pouches worldwide, we are eager to deliver the same customer experience to all of our 680.000 customers, no matter if it's in the UK or Sweden.

Today we are over 100 employees striving for the same goal - Healthier enjoyment to millions.

Our way of working is to bring out the best for the best and together with our manufacturers we test all of our products to make sure that we only offer the most attractive products in our assortment.

Read more about testing here


As already mentioned, we have many years of experience when it comes to oral nicotine online, starting in Sweden over 10 years ago.

Today we are active in 6 different markets around the world - Sweden, Norway, the United States of America, Germany, the United Kingdom, and Switzerland and have partnered up with over 30 suppliers and together helped each other out by providing the best pouches available.