Nicotine Pouch Strength Guide

Haypp’s strength categories—Low, Normal, Strong, Extra Strong, and Ultra Strong—make it easy to compare products across brands. This guide explains why we use them, how they compare to other systems, and how to choose the right strength for your preference.

There is no universal standard for defining nicotine pouch strength and each brand uses its own system.  

To make it easier for users to compare products, we’ve created our own strength categories based on nicotine content (mg/pouch). 

• Low: Contains 0.1—3 mg.
• Normal: Contains 3.1—6.
• Strong: Contains 6.1—9 mg.
• Extra Strong: Contains 9.1—13 mg.
• Ultra Strong: Contains 13.1—20 mg.

Haypp’s strength categories help users to compare products within our full range of nicotine pouches.  

Brands use their own strength system (for example, dots or names like Hyper Strong) to show how a product compares to others within their own range.  

Our strength categories are based on mg per pouch, while brands may use mg per pouch, mg per gram, or other metrics to define strength. 

As a result, product strength can appear differently from brand to brand, and may also differ to how Haypp categorises nicotine strength. 

Use the table below to see how strength categories vary between different brands and Haypp’s own categories.

You can always see the brand’s strength label, Haypp’s own strength category, and the actual nicotine content in mg/pouch on the product page.

See the table below to see which nicotine pouch strength category might be suitable for your preference. 

Some nicotine pouches can cause a stinging sensation under your lip.  

Users often associate this with higher nicotine content, but there are several factors that affect how strong a pouch feels.

• Moisture levels—the moister the pouch, the quicker the nicotine release. 
• Flavour—spicy and mint pouch flavours can cause a ‘burning’ sensation, which can make the pouch seem stronger than it is. 
• pH level—pH levels impact how quickly nicotine is absorbed. 

Brands don’t put pH levels on packaging, but we commission independent testing of pH and nicotine levels of hundreds of products, published on Nicoleaks.

As a responsible retailer, we do not sell nicotine pouches with a nicotine strength above 20 mg per pouch. 

This follows the guidelines set by Swedish Institute for Standards (SIS/TS 72:2024) guidelines.

Some brands use a dot scale as a visual guide to indicate nicotine strength. They use either a 4-, 5-, or 6-scale dot system.

However, the way that dots are used varies by brand. Each brand uses the dots to show how a product’s strength compares to other products within its own range. 

Dots do not refer to a standardised level of nicotine content. This means you need to check the product packaging to verify actual nicotine strength.