The Nicotine Report
The Nicotine Pouch Report is an annual survey among nicotine pouch users in the UK that looks into their behaviours, attitudes, and preferences. Why do they choose to use nicotine pouches? What region uses the most pouches? What are the UK's favourite brands and flavours? These are some of the questions that are answered in the Nicotine Report. The data is divided by region, so you can learn more about the preferences of nicotine pouch users in your area.
This year's Nicotine Pouch Report reveals how inflation and rising living costs have affected people's nicotine pouch usage in the country, and we delve into how pouch users and smokers perceive the risks associated with different nicotine products.
Read more and explore the different nicotine pouch trends in your region.
In this year's Nicotine Pouch Report, we take a closer look at a changing nicotine pouch market and the role played by nicotine pouches within e-commerce. We also examine how nicotine pouch users feel about a potential flavour ban on the products.
The Nicotine Pouch Report 2025 explores the drivers of rapid growth in the UK nicotine pouch market over recent years. The Report also examines the ways minors procure nicotine pouches in the UK and busts the myth that online is an easy channel for underage access.